Website Design

A website design course at the University of Wyoming

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Video Storytelling

The ability to tell a good story with video is a difficult yet important skill for journalists and communicators to learn. Video is not just on TV anymore — you can find video stories online and on mobile devices as well. You’ll work in teams of two for this project. Let’s partner up and review the instructions for Blog Post 10 – Video Storytelling.

Important video to watch if you’re shooting with your iPhone.

1. Pre-Production (Before You Shoot)

Choose a story (or event!) that is well suited for video. This includes stories that have strong visual components and that have any sort of motion.

Identify your sources. Seek out multiple and diverse perspectives for your story.

Write preliminary interview questions after researching the story. Plan out your questions, story focus, and narrative (i.e., beginning, middle, and end) in advance, as much as you can. However, also remember to be adaptable during the interview and ask appropriate follow-up questions.

“Show me, don’t tell me” is the mantra in video storytelling. Find a way to show a story unfolding with video. Minimize the on-camera interviews with people (i.e., “talking head interviews”). It’s more interesting to watch an event occur rather than here about it from an interviewee.

Plan to shoot a variety of angles and types of shots. For suggestions, see Production, below.

Consider how you (the reporter) will fit into the story. Will you appear on-camera to set the scene or conduct an interview? If you’d like to try that, go ahead! Or, will you be completely invisible to the audience, just like you were during the Soundslides project and the audio profile project? Or, will you narrate the story without appearing on-camera?

2. Production (When You’re On-Location)

Plan on shooting before and after the event (if shooting an event). This ensures you have a variety of material to create your edited story from. Also, it helps develop a narrative of before, during, and after the event.

Shoot B-roll. B-roll is supplemental footage that relates to your story. For example, a video story about the the UW track team’s meet should include video of athletes warming up, tying their shoelaces, talking with coaches, etc. These are the shots that you can use to fill time while an interviewee is talking or while ambient noise (e.g., background noise from the event or music) is playing. For a 2-minute story, shoot at least 30 seconds of B-roll footage.

Shoot on-camera interviews with your sources. When shooting interviews, remember to look around at your surroundings. Is it relevant to the story? Can you move somewhere else to get the interview that is not as chaotic or loud? Just as with the audio interviews, encourage your sources to relax, act natural, and provide context to the answer they are giving to your question. Don’t be afraid to re-shoot a question and ask a question again. Oftentimes, the source gives a better and more eloquent answer to your question the second time you ask it.

Optional: Shoot on-camera reporters. If you’d like to appear on-camera as a broadcaster at some point, then this project is a good opportunity to practice. You can introduce the story and provide context to the significance of the story. You can transition with your voice and appearance between story segments. And you can conclude the story and provide a summary or “what happens next” statement.

Shoot a variety of camera shots. Whether you plan to be a visual journalist or not, you need to understand and learn how to execute the types of shots. See this website for visual examples and descriptions as we go over the definitions below.

  • Extreme wide shots. Shows the whole entire scene of an event, location, or story. These shots give viewers information about where the story takes place. They set the scene and give context early on in a story.
  • Very wide shots. Shows less background and shows the subject in the large scene. The subject is barely visible.
  • Wide shots. Shows the whole subject so the visual emphasis is on the subject rather than the background.
  • Mid shots. Shows the subject even closer, but a bit of the scene is still visible in the frame.
  • Medium close-up shots. Shows the subject even closer and the subject’s features and expressions are more of the focus.
  • Close-up shots. Shows the subject’s head to shoulder area.
  • Extreme close-up shots. Shows only the subject in the frame, such as the subject’s eyes and nose.
  • Cut-in shots. Shows some other part of the main subject, not the face and shoulders.
  • Cutaway shots. B-roll that is used as transitions between shots or to add information not offered by shots of the main subject or scene.
  • Point-of-view shots. Shows a scene from the subject’s perspective such that you feel like you are in their shoes.

Optional: Camera movement techniques. Camera movements are more advanced production techniques. They may not work out well if you do not have a high-quality video camera. Thus, I would avoid these techniques unless you have prior experience with video or unless you have a high-quality video camera. If you decide to use camera movements, see the techniques below:

  • Zooming: Going from wide-angle to close-up or vice versa.
  • Panning: Moving the camera horizontally.
  • Tilts: Moving the camera vertically.
  • Tracking: Moving the camera around accordingly to track the subject.

Composition concerns: Give headroom so the interviewee has space above their head during the shot. Avoid distractions in the background of shots. Remember the rule of thirds still!

Be Flexible: No matter home much planning you do in pre-production, from deciding who you want to interview to what types of b-roll shots you want, something is bound to not go your way, or the event you’re at will be different than you envisioned. Be willing to change you plan during production based on what is happening at the event in real time.

3. Post-Production (The Editing Process)

Editing programs. You have access to Adobe Premiere Elements in this lab, CR 207, as well as Ross Hall 423 (next to my office), AS 228, and the IT building computer lab. However, you are free to use another editing program, such as iMovie, FinalCutPro, or Windows Movie Maker. Adobe Premiere and FinalCutPro are the industry standards for video editing. iMovie is pretty good for being a standard software on a MacBook. Windows Movie Maker is pretty awful and I don’t recommend it unless you have no other options. Also, consider downloading  a trial version of Adobe Premiere. The IT building has a beautiful Mac computer in the scantron room that has FinalCutPro on it.

Conceptual Editing. You want to brainstorm and plan out your story before you begin with technical editing. You want to have the story flow ironed out first. If you’re stuck, think about how you’d tell a friend your story. What did you start with? What else did you tell your friend? How does the story end? Also, search for sound bites that address the who, what, where, when, why, how, and so what.

The video editing process is similar to the audio editing process. Remember the tips associated with audio editing.

Keep your story focused — it’s supposed to be about 2-4 minutes.

Project Requirements

Below are the main points you need to consider while working on your project. I will use these elements to evaluate your work.

  • At least 2 sources
  • At least 5 seconds of ambient noise, natural sound, or music
  • Video is between 2 and 4 minutes
  • Video shots are diverse (see camera shots and camera movements above)
  • Speakers are introduced with titles and/or the speaker self-identifies themselves and/or the reporter identifies the speaker
  • Story has a beginning, middle, and end (narrative arc)
  • Editing is smooth

Video Storytelling for Public Relations, Promotions, and Marketing

Video can be used for a variety of different reasons including journalism, PR, marketing, and advertising, and the way that you edit and shoot a video is a little bit different for each one. In each case you want to be able to tell a complete story.

Journalism: Tell the whole story from all sides. Find opposing arguments for interviews so that viewers can get facts from both sides or multiple sources with different things to say. Add b-roll that is relevant to the story even if it is not the most artsy shot it might be the most informative.

Public Relations: In this case you will probably only be telling the story from one side, the side that the company, department, etc. is on, and you video will likely be positive, factual information about the company, etc. the b-roll shots in this type of video should highlight those positive things that the interviewee is talking about. Example

Promotions: These videos are a lot like advertisements. To make an exciting promotional video, you want eye catching shots, that include whatever it is that you’re promoting. A lot of the time these are artistic shots, or fast pace shots that keep the viewer engaged, and interested. Example

Video Storytelling Examples From Past Classes

Example of Promotional Story on a Local Company – Louisa Wilkinson and Taylor Dilts

Example of Journalistic Story on a Non-Event – Hannah Robinson and Esther Seville

Example of a Promotional Story on a Local Band – Kaisha McCutchen and Bianca Coca

Example of Journalistic Approach with No Reporter Narration – Edward Timmons and Miranda Anderson

Example of Journalistic Approach  With Reporter Narrative – Jordan Blazovich and Nick Robinson

Example of Journalistic Approach to an Event Story without Reporter Narration – Kaitlyn Camargo and Lauren Garrelts

Example of Journalistic Approach to a Non-event Story without Reporter Narration – Brittany Hamilton and Scottie Melton

Example of Promotional Approach – Courtney Gifford, Travis Hoff, Sam Weinstein
Border War: The ROTC Story

Social Media Management for Journalism, PR, and Advertising

How Social Media is Used by the Big Three Media Fields

Social media is for you. The aspiring journalist, sports commentator, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.

You can use social media:

  • To help you create a presence and voice
  • To promote your stories or your products
  • To search for story ideas and sources
  • To network with others in your field
  • To engage with your audience, start a conversation

No doubt, social media is changing our media world. Let’s review some resources.

Please choose to review either the journalists, PR, or advertising sections below. Review each link in your chosen section. Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.

There are also some helpful hints that could apply to journalism, public relations, and advertising. Keep up to date on these hints for social media at Social Media Examiner. Here are some of the most helpful posts and lessons that I’ve discovered on this website:

Critical Analysis and Comparison of Two Organizations’ Social Media Management

Blog Post #8 Due on Fri. Nov. 4 by 11:59 p.m. | Presentations of Results on Monday and Wednesday

For Blog Post 8, you will write a critical analysis and comparison of two organizations’ social media management styles. Download Blog Post 8 for details. Here’s the short version of the assignment:

  • As you sit down to do your analysis, be sure to review these links above that we’ve reviewed.
  • Use the specific advice offered in these articles as you conduct your analysis.
  • Examine the 6 major social media platforms noted in the assignment: Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn.
  • Take notes of your experience. Your notes should be grounded in the advice from the articles. Your notes will be the basis and foundation for your blog post.
  • Answer all required questions in the assignment (broadly speaking, you must compare the organizations’ social media presence, suggest three reasons why each organization is using social media effectively, and three pieces of advice for each organization).

A Focus on Twitter: Basics to Understand Before Your Live Tweeting Assignment (Blog Post #9)

Know the basics. @username, #topic, and RTs (retweets).

Establish a voice. There is a lot of noise out there. To get engaged and get noticed, you’ll need to decide what “face” you want to reveal to the Twittersphere.

  • For me, @klandreville, my twitter voice is related to political communication and news research, teaching, and education.
  • For @Anna_Rader, one of our guest speakers, her voice is “NPR junkie, music lover, cinephile, Wyomingite, nerd. Digital Media Coordinator @WYPublicRadio and Digital Producer of @HumaNatureShow. Opinions are my own.”
  • Brainstorm about your Twitter voice.

Once you have a voice and identity in mind, find similar people to follow. To engage with a like-minded community, search for people to follow at “Who To Follow.” Twitter will suggest some people after you write your identity summary and begin posting.

Share and gather information. For professional use, you can use it to quickly share and gather information real-time (e.g., promote events) with people interested in your writing, journalism, company, etc. Retweet relevant information to your field as well. Retweeting build followers.

Brand management. You can use it to hear and address praise and complaints about your writing or company. Search for your favorite (or least favorite) companies to see how they’re using Twitter and Facebook.

  • For example, Southwest is known for their fantastic customer service. Twitter and Facebook only help that image.

Contribute to the community. Actively search and share information related to your field. Followers will be happy and more informed. And they may retweet, which brings you more followers.

  • For example, AEJMC (a nonprofit mass media association) shares valuable information about journalism, multimedia, public relations, and advertising to followers.

Start a story and use visual writing. Live events can be tweeted and facebooked while on the scene. Stories you’re working on can be previewed with tidbits and snippets of writing. Direct people to the full story. Use strong verbs, adjectives, and visuals.

  • For example, Joanna Smith, a Toronto Star reporter covering the Haitian earthquake, wrote a series of earthquake-related tweets. She created an unraveling narrative through each snapshot.
  • “Was in b-room getting dressed when heard my name. Tremor. Ran outside through sliding door. All still now. Safe. Roosters crowing.”
  • “Fugitives from prison caught looting, taken from police, beaten, dragged thru street, died slowly and set on fire in pile of garbage.”

Engage with the community. There are live chats via Twitter. It can be a learning environment. Retweet all relevant information to your field.

  • For example, there are live chats on Twitter about journalism. Search for #journchat.
  • For example, ask questions relevant to your field. Laurel Papworth (@SilkCharm) asked, “Dear #PRChat PR people how is #BigData affecting your industry relationships with journalists? #Journchat #RunningScaredYet? :P”

State your opinions, but be professional. Everything you say on Twitter can be retweeted (unless you have your settings on private). Facebook profiles can be viewed (and I assume that they can be hacked too). Everything lives forever online. All of your tweets can be searched (see SnapBird). Be paranoid about that.

  • For example, one student was tweeting about dislike of a professor’s course and the professor engaged the student to suggest what the professor should improve. You be the judge about the conversation tone.
  • Student Tweets: (1) UUUGGGGHHHHHH She is working my nerves!! I hate new professors!! (2) I swear [professor’s name] is too much for me! (3) Soooo I can’t talk too bad about my professor on twitter anymore…because now we have to follow her ass!!
  • Professor: @StudentName After reading your multiple tweets about your disappointment in my teaching style, what would you recommend I do differently?
  • Her follower responded: Double yikes! I hope your student realizes you are also followed by PR execs who make hiring decisions…”

Represent. One tip from Intel Corporation’s social media guidelines:

  • “Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.”

Crowdsource. Use followers for information. Make a call or solicit them for information.

  • Find anecdotes and exemplars for stories. Denver Post did this to find the human face to their story on parents stealing their childrens’ identities and then raiding their credit.
  • Collect data using Google Docs to create a Google Form. Then, share link on social media for quick, informal surveys. Denver Post used this technique to find people live-blog their responses to the first 2012 presidential debate in Denver.

 

Picture1

The Denver Post crowdsourced for their article on parents stealing their children’s identity.

 

Social Media Management. Monitor social media across Twitter and other platforms with the following tools:

More Advice from Twitter Experts at the BBC Journalism Academy: Below is a summary of the best tips.

  • Keep tweets simple.
  • Promote your content and work. Ask a simple question and link to the content. The idea is to intrigue, not give away all the content.
  • Avoid “clickbait” which is perceived as a marketing ploy and game to people.
  • Do not tweet too much of one side of an argument. It appears as if you are promoting them. Be balanced, even with Twitter content and attention.
  • Do not use too many hashtags (limit to two). It drowns the message.
  • Use images and videos if they add to the content. No stock photos or mundane photos.
  • Be helpful, open, honest and authentic. Be funny (in a professional and clever way) and social.
  • Think dialogue, not monologue.
  • Don’t retweet without reading and checking the retweeted content first.
  • Check the grammar and spelling!
  • “The don’ts? Don’t tweet angry, vengeful or drunk. Always be yourself.”  — @tomfordyce, chief sports writer @BBCSport

Live-Tweeting Practice

We will practice live-tweeting another speech: Emma Watson’s speech about gender equality to the UN.

Report from a journalistic point of view. Type out your tweets and try to keep them less than 140 characters.

Laramie Main Street Alliance Marketing Internship

Laramie Main Street Alliance (LMSA)

Marketing/Outreach Coordinator

Spring 2017 Internship

Job Description: The LMSA Marketing and Outreach Coordinator will assist in the development and distribution of LMSA’s promotional material including a monthly e-newsletter, press releases, brochures, event posters, kiosk layout and social media accounts (Facebook, Twitter, Instagram, Pinterest and YouTube).

Working with our Marketing Director, event committees and community partners, the coordinator will help plan, organize and distribute information about events hosted downtown using traditional and social media outlets.

The coordinator will also assist with personal outreach to downtown businesses in order to share information about upcoming events and gather information about in store retail promotions.

The coordinator will work along side our Marketing Coordinator and Executive Director, board members and volunteers to accomplish the above tasks.

Qualifications: The Marketing/Outreach Coordinator for the LMSA should be thoughtful, value relationship building, posses strong verbal and written communication skills, work well with others (especially volunteers and business owners), be patient, self-motivated, willing to try new things and bring fresh ideas to the organization, visually creative, dependable yet flexible.

This position reports directly to the Executive Director.

The position is 10 to 20 hours per week, Monday through Friday and as needed for special events, which may occur on weekends and evenings.

The Laramie Main Street Alliance is a 501(c) 3 non-profit that strives to preserve historic Downtown Laramie while enhancing its economic and social vitality.

For more information about the Alliance, visit www.laramiemainstreet.org.

Contact Jessica Romero at downtownlaramie@gmail.com for more information.

Spring 2017 Internships at Institutional Marketing

Applications for the 2017 spring semester internship in  UW Institutional Communications are now being accepted.  For more information, please contact Milton (information below). 

Milton D. Ontiveroz

University of Wyoming

Institutional Communications Specialist

P.O. Box 3226

Laramie, Wyo. 82071

(307) 766-6709 (o)

(307) 399-6116 ©

Miltono@uwyo.edu

HSI, Day 7: Ethics of Media Consumerism

Class Discussion & Blog Post: Generation Like, Corporate Marketing, and You

We will watch a PBS Frontline episode about this topic. Then, we’ll write a blog post and discuss.

  • What messages and information do you remember the most from the video? What “spoke” to you as a teen in “Generation Like”?
  • Did anything surprise you about the video?
  • Do you think the practice of integrating advertising/marketing into social media is ethical, appropriate, and acceptable? Or, do you think this practice is irritating, unethical, or inappropriate?
  • Did you know what “selling-out” was before you saw the video? Do you think it’s a problem or a concern? — Check out a music video from a 90’s ska band that is all about “selling-out”. (Silly fact: I saw this band live when I was in college! Lol…)
  • Do you have any other thoughts about the video clips you saw?

Activity: Identifying the Hidden Persuaders in Advertising

Get into groups of 3. Look at the ads. Discuss the advertising techniques used. Discuss with the class.

Techniques:

  1. Bandwagon: Join the crowd. Everyone is buying it/using it/doing it.
  2. Testimonial: A famous person or authority claims the product is good.
  3. Image advertising: A product is associated with certain people, places, activities. The implied message is one of attractiveness, wealth, enjoyment, etc.
  4. Weasel: A promise is implied by using words like “usually” or “chances are.”
  5. Omission: Facts about the product are not told.
  6. Repetition: Saying it again and again.
  7. Scale: Making a product bigger or smaller.
  8. Association: Promising adventure, attractiveness, quality.
  9. Name-calling: Making the product seem better by using unpopular terms about the competition.

 

Paid Internship in Gillette with Cloud Peak Energy

The intern will work for our Public Affairs department. I’m really looking for a student with experience in graphic design – or at least with full knowledge of InDesign, Photoshop and ideally Illustrator. It will be a paid internship located in Gillette.

HERE IS THE JOB DESCRIPTION:

Cloud Peak Energy, one of the largest U.S. coal producers, is offering a public affairs internship for summer 2015 in the corporate office. The internship will allow the student to gain exposure to the communications and public affairs industry and will provide a real-world experience that can supplement classroom studies.

Throughout the course of the 10-week internship, the student will work closely with our Public Affairs team while interacting with all departments throughout the company to provide support to the Media Communications Representative by assisting with corporate publications, intranet portal and corporate website and advertising.

The intern will also assist with updating the photo archive and have the opportunity to participate in a variety of community events. An ideal public affairs intern candidate for Cloud Peak Energy should be a passionate, creative and fast-learning undergraduate or graduate student who wishes to further his/her interests in the communication and public relations fields. The position is located at our headquarters in Gillette, Wyoming.

Requirements:

  • Preferred area of study includes Communications, Public Relations, Graphic Design, Visual Arts or similar discipline 
  • Outstanding written and verbal communication skills
  • Candidate must be self-directed, organized, resourceful and professional, with the ability to work independently as well as on a team
  • Experience with Adobe InDesign, Photoshop and Illustrator preferred

Contact: Michelle Butler, michelle.butler@cldpk.com, 3076876022.

Summer Multimedia Internship at Pew Research Center

Organization Overview

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research in the areas of U.S. politics and policy views; media and journalism; internet and technology; religion and public life; Hispanic trends; global attitudes and U.S. social and demographic trends. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Pew Research Center’s work is carried out by a staff of 130.

Position Summary

The summer internship is a paid internship opportunity during the summer of 2015 (beginning in May or June 2015) for undergraduate students in their junior or senior year, recent college graduates, or graduate level students with an interest in digital video journalism. The Multimedia Intern will work to create visually compelling digital content to disseminate Pew Research Center’s findings and analysis to its key target audiences. Working under the supervision of the Art Director, they will help to conceptualize and create compelling ways to disseminate Center research through video, motion graphics, data visualization and animation.

Primary Responsibilities

  • Create fast-turnaround, high-quality video and motion-graphics products that adhere to Center design and data standards, for distribution via multiple channels including the Pew Research web site, social media, partner web sites, YouTube, Vimeo, etc.
  • Act as primary production resource for all phases of video production, including shooting, audio engineering, lighting and editing at Pew Research and remote locations
  • Provide guidance to other staff on fundamentals of video production
  • Work with other members of digital and communications teams to measure the success of multimedia offerings via analysis of web and social media analytics

Education/Training /Experience

  • Experience with all phases of creating high quality video, motion graphics or other multimedia products in a news or academic environment

Knowledge and Skill Requirements

  • Excellent editorial judgment and proven ability to create high quality digital video products
  • Interest in data journalism and presentation, and exacting standards to maintain accuracy in all work products
  • Knowledge of digital video cameras, audio and lighting principles
  • Experience with digital editing and motion-graphics software (FinalCut, AfterEffects, Motion, etc.) and knowledge of digital video compression and rendering standards
  • Knowledge of social media channels (Facebook, Twitter, Tumblr, etc.) and interest in using social media for content distribution and marketing
  • Strong verbal and written communication skills

Application Procedure

Applicant should send a résumé, cover letter (indicating where you learned of the opening) and portfolio/demo-reel links to careers@pewresearch.org. Responses can also be mailed to:

Human Resources Department
Pew Research Center
1615 L Street, NW, Suite 700
Washington, DC  20036

We are an equal opportunity employer.

Internships at UW

Nick Popplewell of UW Athletics needs some social media and marketing interns for fall.

UW Media Relations (Milton Ontiveroz) needs one intern.

iMix 96.7 needs an intern for sales.

Laramie Chamber of Commerce Internship

One of our COJO department graduates, Brittany Perez, works as the marketing director at The Laramie Chamber Business Alliance (LCBA) and she is in the process of looking for two interns.

For more information about an internship possibility with Laramie Chamber Business Alliance, please download this PDF. .

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