Media Literacy, Blogging, & Photography

UW High School Institute

Tag: media careers (page 1 of 6)

WordPress Setup and Workshop

First, it’s important to know that there are different types of blogs. Let’s visit these examples to see how people in our field are using blogs. Most major news organizations have journalist-authored blogs. For example, The New York Times has a large directory of journalist-authored blogs. My personal favorite is the LENS blog of photojournalism.  There are also many public relations oriented blogs as well: Cision, Bulldog Reporter, and and Holmes Report are a few top PR blogs.

For your blog, you’ll be posting your class assignments here to showcase your journalistic work, but I strongly encourage you to also post your thoughts, comments, goals, brainstorming ideas, etc. on your blog to practice your online writing skills and showcase your media work.

To be more successful with your media career, you need to create a brand for yourself by working hard at creating solid media stories. Let’s read to some branding principles.

Part of creating a brand, or a good reputation, is to know how to showcase your stellar ideas and high-quality professional work. So, feel free to post other professional material or thoughts to your blog, in addition to your required assignments for class.

In the end, you’re competing with hundreds of other students for those media jobs. Let’s take a look at recent journalism job and PR job postings.

So think of your blog as like a continually updated “live” resume and portfolio. Google yourself right now. What website pops up first? If you post to your blog frequently, then your blog may pop up first (which is what you want). You want employers to find your blog when they Google you. So keep updating it!

And you may want to connect your blog to your greater online presence. Post the blog link to your profiles on Facebook, LinkedIn, Twitter, and any other online presence you have.

Blogging Workshop

  • Create a WordPress account
  • Create an “about” page
    • Your name.
    • Some demographic information, such as where you are from and what your family is like.
    • What the purpose of this blog is (e.g., it’s to showcase your storytelling work).
    • Some interests and what you like to do in your spare time.
    • Your career goals.
  • Linking to other web pages
  • Posting photos and inserting other media or files


Write Your First Blog Post: See Your Blog 1 Assignment

  • Create a new post
  • Using categories
  • Using tags
  • Saving drafts
  • Publishing the post


Guidelines To Follow For Blog Writing

  • Update frequently
  • Write in the first-person (i.e., “I think) and use conversation-style that shows your personality
  • Provide specific headlines
  • Provide links elsewhere to helpful information
  • Allow readers to comment and comment back to readers
  • Are ongoing conversations among members of a community
  • Can be your professional portfolio, journal, or brainstorming session
  • Embed photos, video, audio, and other multimedia features
  • Are relatively short, usually less than 800 words


IMPORTANT: To log in to your WordPress blog, you can visit your blog url plus a “/wp-admin” at the end of the url. For example, to edit my blog, I go to “”.  Alternatively, you can sign in through

Last points: If you need any help setting up your blog and I’m not available for question, then try an online tutorial.

Basics of SEO & Google Analytics

SEO: Search Engine Optimization

Before we get started: Search for your name again on several search engines. What happens? Do you see your website?

If you don’t see your website yet, then perhaps the search engine spiders need more time to find your content. Or, perhaps you should consider implementing some of the suggestions below that are relevant to SEO.

The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

What Search Engines Are Looking For

Search engines strive to provide the most relevant results from a user’s search terms. Search engines consider:

  • Title Tags: The title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy. If interested, see more information about the importance of title tags.
  • Content: Is determined by the text on the page and the titles and descriptions that are given. Also consider the use of helpful HTML5 elements such as <header>, <nav>, <section>, <article>, <aside>, and <footer>. These elements give your content more meaning and help search engines.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site link to authoritative and respectable sites (e.g., government websites, professional media websites)? Or do other authoritative sites use your website as a reference or cite the information that’s available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

This information was adapted from SEO Basics: 8 Essentials When Optimizing Your Site.

If you’d like to read a more comprehensive guide to SEO, see Google’s SEO guide, a 32-page PDF document.

Google Analytics

While a healthy SEO strategy gets visitors to your page, relevant and interesting content (and advertising) keeps them on your page. Google Analytics is a free system to help understand your audience and their content interaction.

Online content managers, website administrators, and social media marketers need to understand who is visiting their website, where visitors are coming from, and what content is most popular.

Knowing what content is popular, who is visiting your website, and where visitors are coming from will give you more information to share with potential advertisers and content creators.

Advertisers and content creators can create messages that resonate more with the audience, which will hopefully drive more traffic to your website.

Purpose of Google Analytics:

  • To track page visits from your audience.
  • To track audience demographics.
  • To track *where* your audience came from (e.g., a Google search, Facebook, another website)
  • And, it’s free to use.

Walk-Through of My Google Analytics Account

Before we sign up your website for Google Analytics, I’ll walk you through my account.

Key areas to examine:

  • Audience –> Overview
  • Behavior –> Overview

If you have a WordPress blog, you can also use a Google Analytics plugin to track your blog. I use Google Analyticator.

Example Job Description that Uses Google Analytics: Wyoming Public Media’s Website Coordinator Job Call

$41,400 minimum salary

Essential Duties

  • Produce high-quality original content for WPM’s internet and social media channels. Plan, design, develop, test, write/edit copy and documents. Utilize web-based software tools for managing web content.
  • Serve as liaison with NPR Digital and other public broadcasting e-media systems and services. Stay abreast of industry e-communication software tools, management techniques, and e-trends that increase usage. Understand and apply industry and FCC broadcast regulations.
  • Coordinate with WPM Engineering/Technology department in areas of mobile apps, streams, and analytics. Work with News and Programming/Production areas to maximize multi-platform dissemination of content.
  • Coordinate and implement marketing and promotional efforts through a variety of platforms. Design digitized images, banners, charts, e-newsletters, image maps and other graphics to enhance appearance of site, support management communication tools, and to increase overall e-traffic.
  • Plan and maintain social media activity and increase WPM’s social media presence, crowd-sourcing potential and two-way conversation with community interest groups.
  • Record, edit, compress, transcode audio and video for Web and mobile.
  • Provide technical troubleshooting and support for Web and mobile. Communicate with users to incorporate user needs, industry best practices, and correct problem situations.
  • Recommend equipment and software purchases that encourage content innovation and performance efficiency.

Minimum Qualifications

  • Bachelor’s level degree and two years of experience as a webmaster/content developer or equivalent combination of education and experience.
  • Working knowledge of public media industry initiatives in digital media.
  • Deep knowledge of industry e-communication software tools, management techniques, and e-trends that increase usage, including audio, video, and photos.
  • Understanding of industry and FCC broadcast regulations and regulations governing use of digital content.
  • Excellent communication skills across multiple platforms with strong writing and editing abilities.
  • Strong organizational skills and ability to produce content with quick turnaround.

Desired Qualifications

  • Ability to produce compelling original work for web and social media.
  • Ability to collaborate with colleagues and to take direction from supervisors.
  • Ability to multi-task and shift priorities as needed.
  • Deep knowledge of the NPR Digital system.

Guided Signup: Visit Google Analytics to get started. I will guide you through the process.

You should have a Google account to complete this activity. The purpose of this exercise is to understand how to set up a Google Analytics account and what Google Analytics does for you.

Key Points

  1. SEO should be a strategy that you thoughtfully create and implement on your website.
  2. Google Analytics is a free service that allows you to understand your audience and how your audience interacts with your website.
  3. If you plan on keeping your website in the long term, then you should implement the suggestions raised in this lecture, and also consider learning more about these strategies through your own research.
  4. You can certainly include this information on a resume (i.e., that you have basic understanding of SEO and Google Analytics).

Be prepared and be open to learning new skills relevant to SEO and website analytics. If you’re interested in a career in new media, then you need to be flexible, adaptable, and willing to learn new skills, services, and software.

Job Opening at Wyoming Tribune Eagle

A small daily newspaper with one of the top designs in America is accepting applications from a designer/copy editor to join our team. If you like designing pages with flair, the Wyoming Tribune Eagle wants to talk to you. Headline writing and copy editing are also part of the position. Web and social media skills are preferred as well; we are upgrading the digital side of our operation and are looking for someone who can help. This is a great entry-level opportunity or one for a more experienced person looking to make a move upward. The WTE, a seven-day a.m. Sunday circulation of 15,000, underwent a radical redesign in 2008 that takes advantage of one of the most technologically advanced presses in America. Cheyenne, Wyo., is located near the Snowy Range mountains at the northern tip of the Colorado Front Range. Our growing city is close to some of the best hunting, fishing, hiking, camping and other outdoor activity areas in our region. We’re also only about a 90-minute drive from Denver and 45 minutes from Fort Collins, Colo. Send a cover letter, resume and work samples to Mark Borgard, Assistant Managing Editor-Nights, Wyoming Tribune-Eagle, 702 W. Lincolnway, Cheyenne, WY 82001 or submit materials via e-mail at No calls please.


Summer Multimedia Internship at Pew Research Center

Organization Overview

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research in the areas of U.S. politics and policy views; media and journalism; internet and technology; religion and public life; Hispanic trends; global attitudes and U.S. social and demographic trends. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Pew Research Center’s work is carried out by a staff of 130.

Position Summary

The summer internship is a paid internship opportunity during the summer of 2015 (beginning in May or June 2015) for undergraduate students in their junior or senior year, recent college graduates, or graduate level students with an interest in digital video journalism. The Multimedia Intern will work to create visually compelling digital content to disseminate Pew Research Center’s findings and analysis to its key target audiences. Working under the supervision of the Art Director, they will help to conceptualize and create compelling ways to disseminate Center research through video, motion graphics, data visualization and animation.

Primary Responsibilities

  • Create fast-turnaround, high-quality video and motion-graphics products that adhere to Center design and data standards, for distribution via multiple channels including the Pew Research web site, social media, partner web sites, YouTube, Vimeo, etc.
  • Act as primary production resource for all phases of video production, including shooting, audio engineering, lighting and editing at Pew Research and remote locations
  • Provide guidance to other staff on fundamentals of video production
  • Work with other members of digital and communications teams to measure the success of multimedia offerings via analysis of web and social media analytics

Education/Training /Experience

  • Experience with all phases of creating high quality video, motion graphics or other multimedia products in a news or academic environment

Knowledge and Skill Requirements

  • Excellent editorial judgment and proven ability to create high quality digital video products
  • Interest in data journalism and presentation, and exacting standards to maintain accuracy in all work products
  • Knowledge of digital video cameras, audio and lighting principles
  • Experience with digital editing and motion-graphics software (FinalCut, AfterEffects, Motion, etc.) and knowledge of digital video compression and rendering standards
  • Knowledge of social media channels (Facebook, Twitter, Tumblr, etc.) and interest in using social media for content distribution and marketing
  • Strong verbal and written communication skills

Application Procedure

Applicant should send a résumé, cover letter (indicating where you learned of the opening) and portfolio/demo-reel links to Responses can also be mailed to:

Human Resources Department
Pew Research Center
1615 L Street, NW, Suite 700
Washington, DC  20036

We are an equal opportunity employer.

Internships at UW

Nick Popplewell of UW Athletics needs some social media and marketing interns for fall.

UW Media Relations (Milton Ontiveroz) needs one intern.

iMix 96.7 needs an intern for sales.

Big Brothers, Big Sisters: Outreach/Marketing Coordinator Job or Internship

Big Brothers Big Sisters is now accepting resumes for a full-time benefitted Outreach/Marketing Coordinator (This could also be a paid internship). Duties include: Marketing through print and oral media, assisting in social media, web page design and assisting with special events. Outreach duties include volunteer and youth recruitment and retention and community outreach. Person must be passionate about our mission, enjoy public speaking and have some knowledge of graphic design. This is an AmeriCorps opportunity. $5645 Educational Award available. 1 year requirement. Starts September 1st 2015. E-mail resume and cover letter to

This is a great opportunity for currently enrolled or recently graduated students to get hands-on experience coordinating marketing efforts at a local non-profit agency.

Learning opportunities will include:

  • Creating brochures, flyers, advertisements, and other various marketing materials
  • Planning and implanting marketing techniques
  • Capturing program participant stories
  • Coordinating the Greater Wyoming Big Brothers Big Sisters social media presence
  • Taking part in various community service activities
  • Supporting other staff and assisting in other duties as assigned
  • Understanding the business functions of a non-profit

Please let me or Barbara Humphreys ( know if you have any questions!

Thank you!

Robin Rasmussen

AmeriCorps Marketing and Outreach

Big Brothers Big Sisters

(307) 742-2227

Environmental Journalism & Science Writing Workshop at the Haub School

This summer, former Outside magazine editor Abe Streep is offering a four-week workshop on the ins and outs of environmental journalism and science writing. During the course, students will find, pitch, report and write a piece of narrative environmental journalism. Daily assignments will include readings and critiques of students’ work, and guest speakers will include editors at national magazines. This summer course will meet May 26 – June 19, Monday through Thursday, from 9:10 – 11:35 am.

Interested students should submit an application consisting of two paragraph-long synopses of environmental stories they think they might like to cover, as well as a brief description of an environmental book or story they’ve found influential. Applications should be submitted by March 1. Click here for details.

Job and Internship Fairs

Job Fair Details

Business, Government, Non-Profit, Agriculture: Tuesday, Feb. 17

(STEM) Science Technology Engineering & Math: Wednesday, Feb. 18

100 employers will be on campus over two days seeking qualified students 10 a.m. – 3 p.m. in the Union Ballroom.  Come prepared.

Featured Employers:

  •  Denver Police Department
  • State of Wyoming
  • Peace Corps
  • Target
  • Union Pacific
  • S. Department of State
  • S. Senator John Barrasso
  • S. Senator Mike Enzi
  • USDA Ag Statistics Service
  • WestCare
  • Yellowstone Boys & Girls Ranch

See attached file for current list and visit UW2Career for job listings.

Drop-in resume critiques

Thursday, Friday, & Monday at the Wyoming Union Vedauwoo Room (old First Interstate Bank area) 11-2 each day.

Call (307) 766 2398 for more information.

Internship: Advertising/Research

Advertising / Research Intern for Appaloosa Broadcasting

The intern would help us research companies before initial contact, write scripts for ads, help with production of advertising and help us prepare proposals that will then be taken out to real life clients for presentation.


Lars Sturlin
Appaloosa Broadcasting

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