Media Literacy, Blogging, & Photography

UW High School Institute

Tag: marketing (page 1 of 3)

Social Media Management for Journalism, PR, and Advertising

How Social Media is Used by the Big Three Media Fields

Social media is for you. The aspiring journalist, sports commentator, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.

You can use social media:

  • To help you create a presence and voice
  • To promote your stories or your products
  • To search for story ideas and sources
  • To network with others in your field
  • To engage with your audience, start a conversation

No doubt, social media is changing our media world. Let’s review some resources.

Please choose to review either the journalists, PR, or advertising sections below. Review each link in your chosen section. Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.

There are also some helpful hints that could apply to journalism, public relations, and advertising. Keep up to date on these hints for social media at Social Media Examiner. Here are some of the most helpful posts and lessons that I’ve discovered on this website:

Critical Analysis and Comparison of Two Organizations’ Social Media Management

Blog Post #8 Due on Fri. Nov. 4 by 11:59 p.m. | Presentations of Results on Monday and Wednesday

For Blog Post 8, you will write a critical analysis and comparison of two organizations’ social media management styles. Download Blog Post 8 for details. Here’s the short version of the assignment:

  • As you sit down to do your analysis, be sure to review these links above that we’ve reviewed.
  • Use the specific advice offered in these articles as you conduct your analysis.
  • Examine the 6 major social media platforms noted in the assignment: Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn.
  • Take notes of your experience. Your notes should be grounded in the advice from the articles. Your notes will be the basis and foundation for your blog post.
  • Answer all required questions in the assignment (broadly speaking, you must compare the organizations’ social media presence, suggest three reasons why each organization is using social media effectively, and three pieces of advice for each organization).

A Focus on Twitter: Basics to Understand Before Your Live Tweeting Assignment (Blog Post #9)

Know the basics. @username, #topic, and RTs (retweets).

Establish a voice. There is a lot of noise out there. To get engaged and get noticed, you’ll need to decide what “face” you want to reveal to the Twittersphere.

  • For me, @klandreville, my twitter voice is related to political communication and news research, teaching, and education.
  • For @Anna_Rader, one of our guest speakers, her voice is “NPR junkie, music lover, cinephile, Wyomingite, nerd. Digital Media Coordinator @WYPublicRadio and Digital Producer of @HumaNatureShow. Opinions are my own.”
  • Brainstorm about your Twitter voice.

Once you have a voice and identity in mind, find similar people to follow. To engage with a like-minded community, search for people to follow at “Who To Follow.” Twitter will suggest some people after you write your identity summary and begin posting.

Share and gather information. For professional use, you can use it to quickly share and gather information real-time (e.g., promote events) with people interested in your writing, journalism, company, etc. Retweet relevant information to your field as well. Retweeting build followers.

Brand management. You can use it to hear and address praise and complaints about your writing or company. Search for your favorite (or least favorite) companies to see how they’re using Twitter and Facebook.

  • For example, Southwest is known for their fantastic customer service. Twitter and Facebook only help that image.

Contribute to the community. Actively search and share information related to your field. Followers will be happy and more informed. And they may retweet, which brings you more followers.

  • For example, AEJMC (a nonprofit mass media association) shares valuable information about journalism, multimedia, public relations, and advertising to followers.

Start a story and use visual writing. Live events can be tweeted and facebooked while on the scene. Stories you’re working on can be previewed with tidbits and snippets of writing. Direct people to the full story. Use strong verbs, adjectives, and visuals.

  • For example, Joanna Smith, a Toronto Star reporter covering the Haitian earthquake, wrote a series of earthquake-related tweets. She created an unraveling narrative through each snapshot.
  • “Was in b-room getting dressed when heard my name. Tremor. Ran outside through sliding door. All still now. Safe. Roosters crowing.”
  • “Fugitives from prison caught looting, taken from police, beaten, dragged thru street, died slowly and set on fire in pile of garbage.”

Engage with the community. There are live chats via Twitter. It can be a learning environment. Retweet all relevant information to your field.

  • For example, there are live chats on Twitter about journalism. Search for #journchat.
  • For example, ask questions relevant to your field. Laurel Papworth (@SilkCharm) asked, “Dear #PRChat PR people how is #BigData affecting your industry relationships with journalists? #Journchat #RunningScaredYet? :P”

State your opinions, but be professional. Everything you say on Twitter can be retweeted (unless you have your settings on private). Facebook profiles can be viewed (and I assume that they can be hacked too). Everything lives forever online. All of your tweets can be searched (see SnapBird). Be paranoid about that.

  • For example, one student was tweeting about dislike of a professor’s course and the professor engaged the student to suggest what the professor should improve. You be the judge about the conversation tone.
  • Student Tweets: (1) UUUGGGGHHHHHH She is working my nerves!! I hate new professors!! (2) I swear [professor’s name] is too much for me! (3) Soooo I can’t talk too bad about my professor on twitter anymore…because now we have to follow her ass!!
  • Professor: @StudentName After reading your multiple tweets about your disappointment in my teaching style, what would you recommend I do differently?
  • Her follower responded: Double yikes! I hope your student realizes you are also followed by PR execs who make hiring decisions…”

Represent. One tip from Intel Corporation’s social media guidelines:

  • “Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.”

Crowdsource. Use followers for information. Make a call or solicit them for information.

  • Find anecdotes and exemplars for stories. Denver Post did this to find the human face to their story on parents stealing their childrens’ identities and then raiding their credit.
  • Collect data using Google Docs to create a Google Form. Then, share link on social media for quick, informal surveys. Denver Post used this technique to find people live-blog their responses to the first 2012 presidential debate in Denver.

 

Picture1

The Denver Post crowdsourced for their article on parents stealing their children’s identity.

 

Social Media Management. Monitor social media across Twitter and other platforms with the following tools:

More Advice from Twitter Experts at the BBC Journalism Academy: Below is a summary of the best tips.

  • Keep tweets simple.
  • Promote your content and work. Ask a simple question and link to the content. The idea is to intrigue, not give away all the content.
  • Avoid “clickbait” which is perceived as a marketing ploy and game to people.
  • Do not tweet too much of one side of an argument. It appears as if you are promoting them. Be balanced, even with Twitter content and attention.
  • Do not use too many hashtags (limit to two). It drowns the message.
  • Use images and videos if they add to the content. No stock photos or mundane photos.
  • Be helpful, open, honest and authentic. Be funny (in a professional and clever way) and social.
  • Think dialogue, not monologue.
  • Don’t retweet without reading and checking the retweeted content first.
  • Check the grammar and spelling!
  • “The don’ts? Don’t tweet angry, vengeful or drunk. Always be yourself.”  — @tomfordyce, chief sports writer @BBCSport

Live-Tweeting Practice

We will practice live-tweeting another speech: Emma Watson’s speech about gender equality to the UN.

Report from a journalistic point of view. Type out your tweets and try to keep them less than 140 characters.

Laramie Main Street Alliance Marketing Internship

Laramie Main Street Alliance (LMSA)

Marketing/Outreach Coordinator

Spring 2017 Internship

Job Description: The LMSA Marketing and Outreach Coordinator will assist in the development and distribution of LMSA’s promotional material including a monthly e-newsletter, press releases, brochures, event posters, kiosk layout and social media accounts (Facebook, Twitter, Instagram, Pinterest and YouTube).

Working with our Marketing Director, event committees and community partners, the coordinator will help plan, organize and distribute information about events hosted downtown using traditional and social media outlets.

The coordinator will also assist with personal outreach to downtown businesses in order to share information about upcoming events and gather information about in store retail promotions.

The coordinator will work along side our Marketing Coordinator and Executive Director, board members and volunteers to accomplish the above tasks.

Qualifications: The Marketing/Outreach Coordinator for the LMSA should be thoughtful, value relationship building, posses strong verbal and written communication skills, work well with others (especially volunteers and business owners), be patient, self-motivated, willing to try new things and bring fresh ideas to the organization, visually creative, dependable yet flexible.

This position reports directly to the Executive Director.

The position is 10 to 20 hours per week, Monday through Friday and as needed for special events, which may occur on weekends and evenings.

The Laramie Main Street Alliance is a 501(c) 3 non-profit that strives to preserve historic Downtown Laramie while enhancing its economic and social vitality.

For more information about the Alliance, visit www.laramiemainstreet.org.

Contact Jessica Romero at downtownlaramie@gmail.com for more information.

Spring 2017 Internships at Institutional Marketing

Applications for the 2017 spring semester internship in  UW Institutional Communications are now being accepted.  For more information, please contact Milton (information below). 

Milton D. Ontiveroz

University of Wyoming

Institutional Communications Specialist

P.O. Box 3226

Laramie, Wyo. 82071

(307) 766-6709 (o)

(307) 399-6116 ©

Miltono@uwyo.edu

HSI, Day 7: Ethics of Media Consumerism

Class Discussion & Blog Post: Generation Like, Corporate Marketing, and You

We will watch a PBS Frontline episode about this topic. Then, we’ll write a blog post and discuss.

  • What messages and information do you remember the most from the video? What “spoke” to you as a teen in “Generation Like”?
  • Did anything surprise you about the video?
  • Do you think the practice of integrating advertising/marketing into social media is ethical, appropriate, and acceptable? Or, do you think this practice is irritating, unethical, or inappropriate?
  • Did you know what “selling-out” was before you saw the video? Do you think it’s a problem or a concern? — Check out a music video from a 90’s ska band that is all about “selling-out”. (Silly fact: I saw this band live when I was in college! Lol…)
  • Do you have any other thoughts about the video clips you saw?

Activity: Identifying the Hidden Persuaders in Advertising

Get into groups of 3. Look at the ads. Discuss the advertising techniques used. Discuss with the class.

Techniques:

  1. Bandwagon: Join the crowd. Everyone is buying it/using it/doing it.
  2. Testimonial: A famous person or authority claims the product is good.
  3. Image advertising: A product is associated with certain people, places, activities. The implied message is one of attractiveness, wealth, enjoyment, etc.
  4. Weasel: A promise is implied by using words like “usually” or “chances are.”
  5. Omission: Facts about the product are not told.
  6. Repetition: Saying it again and again.
  7. Scale: Making a product bigger or smaller.
  8. Association: Promising adventure, attractiveness, quality.
  9. Name-calling: Making the product seem better by using unpopular terms about the competition.

 

Summer Multimedia Internship at Pew Research Center

Organization Overview

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research in the areas of U.S. politics and policy views; media and journalism; internet and technology; religion and public life; Hispanic trends; global attitudes and U.S. social and demographic trends. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Pew Research Center’s work is carried out by a staff of 130.

Position Summary

The summer internship is a paid internship opportunity during the summer of 2015 (beginning in May or June 2015) for undergraduate students in their junior or senior year, recent college graduates, or graduate level students with an interest in digital video journalism. The Multimedia Intern will work to create visually compelling digital content to disseminate Pew Research Center’s findings and analysis to its key target audiences. Working under the supervision of the Art Director, they will help to conceptualize and create compelling ways to disseminate Center research through video, motion graphics, data visualization and animation.

Primary Responsibilities

  • Create fast-turnaround, high-quality video and motion-graphics products that adhere to Center design and data standards, for distribution via multiple channels including the Pew Research web site, social media, partner web sites, YouTube, Vimeo, etc.
  • Act as primary production resource for all phases of video production, including shooting, audio engineering, lighting and editing at Pew Research and remote locations
  • Provide guidance to other staff on fundamentals of video production
  • Work with other members of digital and communications teams to measure the success of multimedia offerings via analysis of web and social media analytics

Education/Training /Experience

  • Experience with all phases of creating high quality video, motion graphics or other multimedia products in a news or academic environment

Knowledge and Skill Requirements

  • Excellent editorial judgment and proven ability to create high quality digital video products
  • Interest in data journalism and presentation, and exacting standards to maintain accuracy in all work products
  • Knowledge of digital video cameras, audio and lighting principles
  • Experience with digital editing and motion-graphics software (FinalCut, AfterEffects, Motion, etc.) and knowledge of digital video compression and rendering standards
  • Knowledge of social media channels (Facebook, Twitter, Tumblr, etc.) and interest in using social media for content distribution and marketing
  • Strong verbal and written communication skills

Application Procedure

Applicant should send a résumé, cover letter (indicating where you learned of the opening) and portfolio/demo-reel links to careers@pewresearch.org. Responses can also be mailed to:

Human Resources Department
Pew Research Center
1615 L Street, NW, Suite 700
Washington, DC  20036

We are an equal opportunity employer.

Internships at UW

Nick Popplewell of UW Athletics needs some social media and marketing interns for fall.

UW Media Relations (Milton Ontiveroz) needs one intern.

iMix 96.7 needs an intern for sales.

Big Brothers, Big Sisters: Outreach/Marketing Coordinator Job or Internship

Big Brothers Big Sisters is now accepting resumes for a full-time benefitted Outreach/Marketing Coordinator (This could also be a paid internship). Duties include: Marketing through print and oral media, assisting in social media, web page design and assisting with special events. Outreach duties include volunteer and youth recruitment and retention and community outreach. Person must be passionate about our mission, enjoy public speaking and have some knowledge of graphic design. This is an AmeriCorps opportunity. $5645 Educational Award available. 1 year requirement. Starts September 1st 2015. E-mail resume and cover letter to Barbara@wyobbbs.org.

This is a great opportunity for currently enrolled or recently graduated students to get hands-on experience coordinating marketing efforts at a local non-profit agency.

Learning opportunities will include:

  • Creating brochures, flyers, advertisements, and other various marketing materials
  • Planning and implanting marketing techniques
  • Capturing program participant stories
  • Coordinating the Greater Wyoming Big Brothers Big Sisters social media presence
  • Taking part in various community service activities
  • Supporting other staff and assisting in other duties as assigned
  • Understanding the business functions of a non-profit

Please let me or Barbara Humphreys (Barbara@wyobbbs.org) know if you have any questions!

Thank you!

Robin Rasmussen

AmeriCorps Marketing and Outreach

Big Brothers Big Sisters

robin@wyobbbs.org

(307) 742-2227

Laramie Chamber of Commerce Internship

One of our COJO department graduates, Brittany Perez, works as the marketing director at The Laramie Chamber Business Alliance (LCBA) and she is in the process of looking for two interns.

For more information about an internship possibility with Laramie Chamber Business Alliance, please download this PDF. .

Internship: Student Writer for Division of Kinesiology and Health

The Division of Kinesiology and Health is looking for a student writer in for our newsletter. I believe this job will provide your students with an ideal opportunity to share expertise, practice the skills, and contribute to the public media of the university.

Please feel free to contact me if you have any question, thanks!

*******************************************

Qin (Arthur) Zhu / Ph.D.

Associate Professor

Perceptual-Motor Behavior Laboratory

Division of Kinesiology and Health

College of Health Sciences

University of Wyoming

Laramie, WY 82071

Office: Corbett 111

Phone: 1-307-766-5752

Fax: 1-307-766-4098

Email: qzhu1@uwyo.edu

Webpage: http://www.uwyo.edu/kandh/faculty-staff/Q_Zhu.html

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