A usability consultant identifies problems with websites. You will benefit from knowing about usability as a website designer and future employee of a company/non-profit that has a website.
Krug outlines seven key words that define usability:
- Useful: Does it do something people need done?
- Learnable: Can people figure out how to use it?
- Memorable: Do they have to relearn it each time they use it?
- Effective: Does it get the job done?
- Efficient: Does it do it with a reasonable amount of time and effort?
- Desirable: Do people want it?
- Delightful: Is using it enjoyable, or even fun?
Krug Chapter 1: Basic Usability
Most important usability concept: “Don’t make me think!”
You want to build a website that is OBVIOUS and SELF-EVIDENT to the user and does not require thought.
- Navigation is easy to find, understand, and use.
- Web pages give a clue as to where the user is and what page they are on.
- Links standout from the normal text color, yet coordinate with page colors.
- Link text gives a clue as as to where the user will go once they click on it.
- Consistent navigation across the website enhances usability.
Questions that you DON’T want your user to ask:
- Where am I?
- Where should I start navigating?
- Where did they put ____?
- What is the point of this page?
- Why did they label it ____ when they really meant _____?
- Is that an ad or part of the website? –> Although, “native advertising” is hugely successful nowadays.
R&F Introduction: How to Use This Book
This is a conversational, fun, and memorable HTML book. The introduction has a few key points that I’d like to emphasize.
Embrace the silliness, graphics, and conversational style. They are novel and fun. You will remember them more.
Embrace the struggles. We learn when we struggle and fail. Get yourself to think more deeply and critically when you fail.
Embrace the redundancy. We will create the examples in the textbook. Then, you must apply these concepts and skills to your own website. It’s redundant, but it will stick to your brain more.
Embrace the ambiguity. There is often no “right” or “wrong” way to design something. There are many approaches to achieving the same overall result. However, there are design principles that matter and should influence your work.
Embrace the details. On the flip side, details matter. There is a “right” and “wrong” way to write code. One missing backslash or colon can ruin your website.