Social Media Management for Journalism, PR, and Advertising

Week 10 Plan

  1. Today
    1. Share ideas about how you could use crowd-powered collaborations in your future media job. Write down your response on a paper with your name. This should be a short paragraph or two.
    2. We will review online articles that provide tips on social media for journalists, PR, and advertising careers.
    3. After that, we will start to review Twitter.
  2.  For Friday:
    1. Review Blog Post #6 on Live-Tweeting.
    2. We complete an in-class assignment on live-tweeting a speech on YouTube.

How Social Media is Used by the Big Three Media Fields

Social media is for you. The aspiring journalist, sports writer, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.

You can use social media:

  • To help you create a presence and voice
  • To promote your stories or your products
  • To search for story ideas and sources
  • To network with others in your field
  • To engage with your audience, start a conversation

No doubt, social media is changing our media world. Let’s review some resources.

Just a reminder to everyone: Be responsible with social media use. Journalists, PR professionals, and advertisers should remember to Be Civil, Be Fair, Be Accurate, Be Transparent, and Be Honest. While working in the field, think critically before you post to social media. Talk to an editor, mentor, or colleague. Ensure this content will make your organization proud.

Please choose to review either the journalists, PR, or advertising sections below.

Review as many links in your chosen section as possible.

Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.

Then, meet with a small group of 3 people who examined the same field as you. Decide as a group what the top 3 things are that you’d like to share with the class.


Public Relations


Social Media Tips for Everyone

There are also some helpful hints that could apply to journalism, public relations, and advertising. Keep up to date on these hints for social media at Social Media Examiner. Here are some of the most helpful posts and lessons that I’ve discovered on this website:

About The Author

I'm an associate professor and director of graduate studies in the Communication and Journalism Department at the University of Wyoming. In my ninth year at UW, I regularly teach multimedia production, web design, political communication, quantitative research methods, and media, science, and society.