Week 9 Plan
- View Audio Quiz Correct Answers on WyoCourses until 11:15 a.m.
- Today: In-Class Assignment
- Write down your responses on a paper with your name. This should be a short paragraph or two.
- What is the difference between crowdsourcing and open-source reporting?
- How could you use crowd-powered collaborations in your future media job?
- Swap responses with your neighbor. Read. Discuss where your responses differ and converge.
- I will “cold call” on students to discuss as a class.
- Today’s Content: We will review online articles that provide tips on social media for journalists, PR, and advertising careers.
- For Friday:
- Using Twitter
- Review Blog Post #6 on Live-Tweeting
- In-class assignment on “live-tweeting” a speech on YouTube.
How Social Media is Used by the Big Three Media Fields
Social media is for you. The aspiring journalist, sports writer, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.
You can use social media:
- To help you create a presence and voice
- To promote your stories or your products
- To search for story ideas and sources
- To network with others in your field
- To engage with your audience, start a conversation
No doubt, social media is changing our media world.
Let’s see what the public thinks about social media and our news environment (Pew survey data). Note that this is relevant to journalists and strategic communicators because it shows what the public thinks about various social media platforms for information.
Let’s review some resources.
Please choose to review either the journalism, PR, or advertising sections below.
Review as many links in your chosen section as possible.
Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.
Then, meet with a small group of 2-3 people who examined the same field as you. Decide as a group what the top 3 things are that you’d like to share with the class.
As you read, keep in mind: your desired career path (i.e., what companies you may want to work for) and your desired content field (e.g., agriculture, entertainment, politics, etc.). How can you directly relate this advice to your own goals? –> Doing this simple exercise will help make solid connections and lessons that will stick beyond this class.
- Facebook for Journalists and Digital Courses for Journalists: Tips from Facebook about how to use Facebook effectively as a journalist
- Twitter for Journalists: Tips from Twitter about how journalists can use the platform
- Snapchat for Journalists: A beginner’s guide to Snapchat for journalism
- Instagram for Journalists: Tips from the Poynter Institute, a nonprofit leader in journalism education
- Instagram Stories Tips: Tips from the International Journalists’ Network about how to use Instagram Stories to share and promote content
- When journalists delete tweets, they may be erasing the first draft of history: This story discusses the ethics questions, “Should journalists delete their tweets? Should news organizations be archiving and documenting their journalists’ social media use?”
Public Relations (See Advertising below for more related content)
- 7 of the Best Social Media Campaigns (And What You Can Learn From Them)
- 12 under-the-radar Instagram writing tips brands should use
- The NBA’s China crisis is another reminder of the dangers of Twitter for corporate leaders: How does this story’s lessons translate to a more local or regional company and its social media use?
- Three Ways Social Media Works for Public Relations
Advertising (See PR above for more related content)
- Facebook’s Getting Started with Campaign Planner: Familiarize yourself with how to create an ad campaign on Facebook
- 5 Successful Social Media Campaigns You Can Learn From: Provides examples of ad campaigns on Facebook, Instagram, and Twitter and why they were successful
- Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months: Discusses what brands are advertising on Snapchat and why
- Snapchat video ads outperform other social media platforms: Discover why Snapchat video ads are more effective
Social Media is for Everyone
Even if you don’t personally enjoy social media, social media will (likely) inevitably be something your future employer expects of you — and maybe even relies upon you — to manage.
In this field of media, it is your responsible to keep up-to-date on the latest methods of collecting information, distributing information, and conversing with audiences about information.
Remember that you aren’t alone. There are many free resources online that you can use to improve your digital media literacy skills. Here are just a few:
- Google News Lab
- Facebook and Instagram for Business and Marketing
- Facebook for Journalists
- Poynter’s News University (Free and Reasonably Priced Online Courses for Journalists)
If there’s one lesson to take from this class, let it be: Don’t let technology intimidate you. You can do this. It’s trial and error for nearly everyone in the media industry. Seek out help and resources from others, online and offline.