Social Media Management for Journalism, PR, and Advertising

Week 9 Plan

  1. View Audio Quiz Correct Answers on WyoCourses until 11:15 a.m.
  2. Today: In-Class Assignment
    1. Write down your responses on a paper with your name. This should be a short paragraph or two.
    2. What is the difference between crowdsourcing and open-source reporting?
    3. How could you use crowd-powered collaborations in your future media job?
    4. Swap responses with your neighbor. Read. Discuss where your responses differ and converge.
    5. I will “cold call” on students to discuss as a class.
  3. Today’s Content: We will review online articles that provide tips on social media for journalists, PR, and advertising careers.
  4. For Friday:
    1. Using Twitter
    2. Review Blog Post #6 on Live-Tweeting
    3. In-class assignment on “live-tweeting” a speech on YouTube.

How Social Media is Used by the Big Three Media Fields

Social media is for you. The aspiring journalist, sports writer, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.

You can use social media:

  • To help you create a presence and voice
  • To promote your stories or your products
  • To search for story ideas and sources
  • To network with others in your field
  • To engage with your audience, start a conversation

No doubt, social media is changing our media world.

Let’s see what the public thinks about social media and our news environment (Pew survey data). Note that this is relevant to journalists and strategic communicators because it shows what the public thinks about various social media platforms for information.

Let’s review some resources.

Just a reminder to everyone: Be responsible with social media use. Journalists, PR professionals, and advertisers should remember to Be Civil, Be Fair, Be Accurate, Be Transparent, and Be Honest. While working in the field, think critically before you post to social media. Talk to an editor, mentor, or colleague. Ensure this content will make your organization proud.

Please choose to review either the journalism, PR, or advertising sections below.

Review as many links in your chosen section as possible.

Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.

Then, meet with a small group of 2-3 people who examined the same field as you. Decide as a group what the top 3 things are that you’d like to share with the class.

As you read, keep in mind: your desired career path (i.e., what companies you may want to work for) and your desired content field (e.g., agriculture, entertainment, politics, etc.). How can you directly relate this advice to your own goals? –> Doing this simple exercise will help make solid connections and lessons that will stick beyond this class.


Public Relations (See Advertising below for more related content)

Advertising (See PR above for more related content)

Social Media is for Everyone

Don’t fear technology, like this dude who is afraid of his huge 1990’s computer monitor.

Even if you don’t personally enjoy social media, social media will (likely) inevitably be something your future employer expects of you — and maybe even relies upon you — to manage.

In this field of media, it is your responsible to keep up-to-date on the latest methods of collecting information, distributing information, and conversing with audiences about information.

Remember that you aren’t alone. There are many free resources online that you can use to improve your digital media literacy skills. Here are just a few:

If there’s one lesson to take from this class, let it be: Don’t let technology intimidate you. You can do this. It’s trial and error for nearly everyone in the media industry. Seek out help and resources from others, online and offline.

About The Author

I'm an associate professor and director of graduate studies in the Communication and Journalism Department at the University of Wyoming. In my ninth year at UW, I regularly teach multimedia production, web design, political communication, quantitative research methods, and media, science, and society.