Social Media Management for Journalism, PR, and Advertising

Quiz #3 on Information Graphics


Reminder: Information Graphics (Blog Post #5) Due Tonight, April 2, by 11:59 p.m.


How Social Media is Used by the Big Three Media Fields

Social media is for you. The aspiring journalist, sports commentator, marketing executive, advertising director, or public relations manager, all of these fields rely on social media now.

You can use social media:

  • To help you create a presence and voice
  • To promote your stories or your products
  • To search for story ideas and sources
  • To network with others in your field
  • To engage with your audience, start a conversation

No doubt, social media is changing our media world. Let’s review some resources.

Just a reminder to everyone: Be responsible with social media use. Journalists, PR professionals, and advertisers should remember to Be Civil, Be Fair, Be Accurate, Be Transparent, and Be Honest. While working in the field, think critically before you post to social media. Talk to an editor, mentor, or colleague. Ensure this content will make your organization proud.

Please choose to review either the journalists, PR, or advertising sections below.

Review each link in your chosen section.

Write down 3 things that you’d like to share with the class about what you learned from reading these articles in your section.

Then, meet with a small group of 3 people who examined the same field as you. Decide as a group what the top 3 things are that you’d like to share with the class.

There are also some helpful hints that could apply to journalism, public relations, and advertising. Keep up to date on these hints for social media at Social Media Examiner. Here are some of the most helpful posts and lessons that I’ve discovered on this website:

Critical Analysis and Comparison of Two Organizations’ Social Media Management

Blog Post 6 – Social Media Management Critique

Blog Post #6 Due on Mon. 4/16 by 11:59 p.m. | Presentations of Results on Wed. 4/18 and Fri. 4/20

For Blog Post #6, you will write a critical analysis and comparison of two organizations’ social media management styles. Download Blog Post #6 for details. Here’s the short version of the assignment:

  • As you sit down to do your analysis, be sure to review these links above that we’ve reviewed.
  • Use the specific advice offered in these articles as you conduct your analysis.
  • Examine the 6 major social media platforms noted in the assignment: Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn.
  • Take notes of your experience. Your notes should be grounded in the advice from the articles. Your notes will be the basis and foundation for your blog post.
  • Answer all required questions in the assignment (broadly speaking, you must compare the organizations’ social media presence, suggest three reasons why each organization is using social media effectively, and three pieces of advice for each organization).

Next Time: Live Reporting/Promoting on Twitter


On Friday: Anna Rader, Online Manager for Wyoming Public Media

About The Author

I'm a faculty member in Communication & Journalism at the University of Wyoming. At UW, I have taught online journalism, advanced new media, introduction to mass media, politics and media, and alternative media. At Ohio State, where I got my PhD, I taught research methods, news reporting and writing, visual communication, and persuasion. My reserach focuses on political communication, emerging media platforms, and entertainment media. In my spare time, I love to play with my daughters, hang out with my family, cook, hike, jog, read, and blog.