First, it’s important to know that there are different types of blogs. Let’s visit these examples to see how people in our field are using blogs.
Most major news organizations have journalist-authored blogs. For example, The New York Times has a large directory of journalist-authored blogs. My personal favorite is the LENS blog of photojournalism.
And, many (if not most) of major corporations have an online presence that includes the blog-like format as a public relations strategy (e.g., Nike does a good job at updating content and Olive Garden hasn’t updated some content in more than a year).
Think Of Yourself As A Brand
For your blog, you’ll be posting your class assignments here to showcase your journalistic work, but I strongly encourage you to also post your thoughts, comments, goals, brainstorming ideas, etc. on your blog to practice your online writing skills and showcase your media work.
To be more successful with your media career, you need to create a brand for yourself by working hard at creating solid media stories. Let’s read to some branding principles.
Part of creating a brand, or a good reputation, is to know how to showcase your stellar ideas and high-quality professional work. So, feel free to post other professional material or thoughts to your blog, in addition to your required assignments for class.
So think of your blog as like a continually updated “live” resume and portfolio. Google yourself right now. What website pops up first? If you post to your blog frequently, then your blog may pop up first (which is what you want). You want employers to find your blog when they Google you. So keep updating it!
And you may want to connect your blog to your greater online presence. Post the blog link to your profiles on Facebook, LinkedIn, Twitter, and any other online presence you have.
Blogging Workshop: Download The Blog-Post-1-and-About-Page-Setup Assignment
- Create a WordPress account
- Make a title for your blog
- Update the tagline
- Changing the time zone on your blog
- Create an “about” page
- Your name.
- Some demographic information, such as where you are from and what your family is like.
- What the purpose of this blog is (e.g., it’s to showcase your storytelling work).
- Some interests and what you like to do in your spare time.
- Your career goals.
- Linking to other web pages
- Posting photos and inserting other media or files
Write Your First Blog Post
- Create a new post
- Using categories
- Using tags
- Saving drafts
- Publishing the post
Guidelines To Follow For Blog Writing
- Update frequently
- Write in the first-person (i.e., “I think) and use conversation-style that shows your personality
- Provide specific headlines
- Provide links elsewhere to helpful information
- Allow readers to comment and comment back to readers
- Are ongoing conversations among members of a community
- Can be your professional portfolio, journal, or brainstorming session
- Embed photos, video, audio, and other multimedia features
- Are relatively short, usually less than 800 words
Logging In To Your WordPress Account
IMPORTANT: To log in to your WordPress blog, you can visit your blog url plus a “/wp-admin” at the end of the url. For example, to edit my blog, I go to “http://uwyojournalism.com/wp-admin”. Alternatively, you can sign in through WordPress.com.
Last points: If you need any help setting up your blog and I’m not available for question, then try an online tutorial.