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Job and Internship Fair

29 Sep

Fall Job & Internship Fairs:

Business, Government, Non-Profit, Agriculture Monday, October 6

(STEM) Science Technology Engineering & Math Tuesday, October 7

100 employers will be on campus over two days seeking qualified students 10 a.m. – 3 p.m. in the Union Ballroom.  

Come prepared with

  1. resume (have it reviewed by the Center for Advising and Career Services)
  2. a positive, friendly attitude,
  3. knowledge about the companies that you wish to speak with,
  4. 1-2 minutes of “talking points” about why you’re interested in their company, and
  5. several reasons how your communication and media background can help their company.


Featured Employers:

  • Denver Police Department
  • Menards
  • Peace Corps
  • Union Pacific
  • U.S. Senator John Barrasso
  • USDA Ag Statistics Service
  • WestCare
  • Yellowstone Boys & Girls Ranch


Job Search Prep Session- Tuesday, September 30

Drop-in Time- 4-5:30 p.m. Union Ballroom

Resume Reviews, Practice Interviews, Job Fair Tips

Call (307) 766 2398 for more information.

prep session

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Posted in COJO 3530


Snowy Range Academy, 1st Grade: How Writing Changed the World

23 Sep


Fertile land between the Tigris and Euphrates Rivers, otherwise called the Fertile Crescent or Ancient Mesopotamia, allowed the people to begin agriculture with irrigation systems.

  • Who can tell me what agriculture with irrigation systems means?



The Fertile Crescent was the homeland of Ancient Mesopotamia, which sat between the Tigris and Euphrates Rivers.


Agriculture prospered here, then cities, states, and empires began.

  • What are cities, states, and empires?


The special thing about this ancient civilization is that they used writing. Their writing was called cuneiform. Cuneiform means “wedge shaped.” They used a stylus to push letters and numbers in clay.

  • What is a stylus? (show example of the modern-day stylus that I brought to class)
  • Do we use a stylus to write? What tool do we use to write?



This stylus was made of ivory.


They also carved cuneiform into stone and wrote cuneiform on metal, ivory, and wax. When cuneiform artifacts were first discovered by scientists and researchers, they thought that cuneiform may have been from birds walking across newly softened clay.

  • What do we usually write on? Do we write on clay, stone, and metal?
  • The Ancient Mesopotamians rarely used ink to write on paper.



These are cuneiform characters. The first scientists and researchers to see these characters thought that a bird may have walked on clay to make these designs.


Writing changed the world. Here’s how:

The people wrote numbers on clay tablets to keep track of agriculture business and trading. The photo below shows cuneiform characters on an ancient clay tablet. The characters tally the number of someone’s sheep and goats. The tablet came from Tello, in southern Mesopotamia.

Clay Tablet with Cuneiform

Cuneiform characters on an ancient clay tablet tally the number of someone’s sheep and goats. The tablet came from Tello, in southern Mesopotamia.


People did not have digital calculators. So, they had to write numbers down and do math in order to sell their animals, crops, and materials. Below is a numbering system used in Ancient Mesopotamia. Let’s see if we can figure it out.



This is a numbering system in cuneiform.


Writing numbers to keep track of agriculture products allowed an economy to form. This was an important development for the world.

  • What is an economy?
  • Economy is the production, distribution or trade, and consumption of limited goods and services by different agents in a given location.


So far we’ve learned that writing is important for agriculture, trade, and an economy. Writing is important to our lives in many other ways. Let’s think about some other ways that writing helps us. Do you have any ideas about how else writing helps us?


  • How many of you have a diary, journal, or notebook where you write down your thoughts and activities? You can keep track of your own “history” with a journal.
  • Writing gave Ancient Mesopotamia a history. For example, we know that the first king of Babylon, a civilization in Ancient Mesopotamia, was Hammurabi.
  • However, only some people were scribes in Ancient Mesopotamia. Scribes were people who could write and read. Not everyone could read and write.
  • Can you imagine if only a few people in Laramie could read and write? The world would be much different.


Government, Rules, and Laws:

  • What are some rules that students at Snowy Range Academy must follow?
  • You wouldn’t know the rules if the principal and your teachers did not write them down.
  • Writing allowed the rulers and kings to write down laws and rules for the people to follow.
  • For example, King Hammurabi wrote his laws in cuneiform on the stone below.



The law code of Hammurabi, king of Babylon, 1792-1750 BC. In about 1780 BC, at the height of his power, Hammurabi codified 282 laws on an eight-foot-high stele made of black basalt. Although the Code of Hammurabi is not the first legal code, it is the best preserved ancient law the world has today.




  • What is a story? What kinds of stories have you written and read?
  • Because writing was invented, people can use their imagination to write a story or poem.
  • Stories can educate and teach people.
  • For example, the Code of Hammurabi, shown above, includes the following: “In my power, I carried the people of the land of Sumer and Akkad; They prospered under my protection; I have governed them in peace; I have sheltered them in my strength.”



  • What do we use medicine for? Why do you think we need to know how to read and write to practice medicine and healing?
  • In Ancient Mesopotamia, people could write down what medicines worked to heal people. So, people in the future would know what to do to help a sick or injured person.


Can you think of any more ways that writing is important to our civilization?

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Posted in Uncategorized


Review of Newswriting, AP Style, Attribution and Commas

23 Sep

Common Errors

The most common errors that students make with the journalistic web writing assignment deal with: (1) Newswriting, News Editing (e.g., AP Style), and Attribution, and (2) Commas.

We will complete in-class assignments that are designed to test your skills in these areas.

A lecture on these areas will follow the in-class assignments. Download the Comma lecture from our class page link.


For direct quotes, follow this style: “I really love to learn about grammar,” said Kristen Landreville, a student in COJO 3530.

Rule: Insert quote punctuation within the quotation mark. Use a comma, unless you have a directly quoted question or exclamation, such as, “Do I really love to learn about grammar?” said Kristen Landreville, a student in COJO 3530.

Lead Writing

Hard News

See Ch. 6, p. 109-111 for examples of these.

Summary Leads: Who, what, where, when, why, how

Blind Leads: Focus on the summary, but do not give specifics of the “who”. Less “bulky” than the summary lead.

Impact Leads: Start with explaining why reader should care about the story.

Umbrella Leads: Combine concepts from summary and impact leads.

Soft News or Feature Leads

See Ch. 6, p. 111-112 for examples of these.

Anecdotal Leads: Provide short story that is a reflection of the larger story. Most common lead for features.

Descriptive Leads: Set a scene, paint a picture, off vivid detail to draw the reader in.

Quotation Leads: Generally, avoid them. If you have a very powerful quote that summarizes a dramatic experience, then perhaps it may work.

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Posted in COJO 3530


Journalism for the Web

18 Sep

Back to learning how to write for the web…

The following information is adapted from Ch. 5 and Ch. 6 in the textbook.

What Should I Do When I Interview Someone?

  1. First, realize that your interviews are essential to the story. Without strong interviews, you got nothing!
  2. Be prepared: Inform yourself about the topic, source, and/or interviewee. Do some background research on the story and educate yourself. Informed questions are the best questions.
  3. Practice your interview questions beforehand if you’re nervous or want to feel better-prepared going into the interview. It never hurts to practice. And practice being curious-sounding, professional, and clam rather than accusatory, aggressive, or a know-it-all.
  4. Make small talk before the interview. It relaxes you and the interviewee. And begin the interview with a softball question that you may not care too much about. This will relax the interviewee and yourself.
  5. Keep it conversational. Don’t ask one question after another with no casual feedback and discussion. You want to have a give-and-take, turn-taking conversation, rather than a firing-squad style conversation.
  6. Listen. Really listen to your interviewee talking as you take notes. Think about if you have any follow-up questions about their statements. If you don’t, then move on to the next prepared question.
  7. Prepare a basic outline of questions, but avoid reading them word-for-word. Again, you want to know your questions enough to ask them in a casual way to your interviewee. And you want to ask them when it’s appropriate to in the conversation.
  8. Don’t be afraid to ask follow-up questions and the “do you have anything else to add before we finish” question. You want to understand the interviewee and the story well. You want to clarify things so you can clearly explain things to your audience.
  9. Allow silence. Silence is awkward. People fill silence with additional banter. It may be helpful banter for your story.
  10. Make eye contact, smile, and nod to show your interest. Try not to make the “uh huh” and “go on” noises. This is a bad habit and will ruin audio interviews if you engage in those behaviors.
  11. Also during the interview…Watch, look, and listen to the environment around you –> Reporters and storytellers are excellent observers and listeners. They are socially aware.
  12. Any other suggestions from you and your classmates?


What Tips Do You Have For Writing A Story?

  1. Write for the specific story angle, not the general story topic.
  2. Establish a clear beginning, middle, and end.
  3. Make it clear why the audience should care early in the story.
  4. Write a strong lead to pull readers in. Then expand on the lead in the rest of the story.
  5. Set the scene early in the story. Use anecdotes (short stories from your sources).
  6. In the middle, thoroughly explain the issues. Keep emphasizing the importance, so what, and impact of the story.
  7. Stick to facts as much as possible. If opinion is in your story, it should be your sources’ opinions, not your’s.
  8. Write with active, descriptive verbs whenever possible. Good example: Dr. Landreville teaches tomorrow. Bad example: Dr. Landreville is going to teach tomorrow.
  9. Save the most interesting and descriptive quotes for direct quotes in your story. Direct quotes that merely state simple facts, that are poorly worded, or that are boring are not helpful. Paraphrase that information.
  10. Let the subjects speak. We want to hear what the sources, not the reporter, have to say about this story. Facilitate this connection between the subjects and the audience by using a lot of quotes and descriptions (or if a visual presentation, showing the subjects).
  11. Transition well. Avoid jumping around. Avoid incomplete thoughts and unclear associations of story elements.
  12. Proofread ! Be your own editor. Cut unnecessary words. Use the active voice. Clean up comma errors. Correct misspellings. Keep an eye out for grammar errors (e.g., its/it’s).
  13. Close the story with a resolution by saying what’s next or summarizing the outcome or providing an interesting or strong quote.


OK, OK, you now have those tips drilled into your head. What’s next to know about writing for multiple platforms? Well, it’s important to understand reading trends.

What kind of readers are out there?

There are three types of readers. You need to write for all three in a story.

  1. Comprehensive readers (read the whole story)
  2. Samplers (read the lead and parts of a story before quickly moving on)
  3. Scanners (read headlines, labels, captions, fact boxes, graphics, and other quick reads)


How is online reading different than print reading?

  • Online reading is 25% slower than print reading.
  • We scan more online.
  • We construct our own nonlinear reading experience online.
  • Thus, you need to use concise, informative headlines, summaries, and hyperlinks to more resources about the story.
  • Each paragraph should have no more than 2 or 3 short, simple sentences.
  • A direct quote should stand out in its own paragraph. Do not bury direct quotes in the middle of a paragraph!
  • Attribution side note. Good Example: “Attribute correctly,” said Dr. Landreville. Bad example: Dr. Landreville said, “Attribute correctly.”
  • Use subheadings in your story –> Otherwise known as “chunk” titles.
  • Bold the chunk titles.


Examples of web writing from previous students

Let’s look at some examples from my previous COJO 3530 students. What are some positives and negatives about each? Do they follow the tips above? Do they follow the assignment instructions?

Keep an eye for:

  1. Number of Interviews and Sources
  2. Story Structure
    1. Sentence length.
    2. Paragraph length.
    3. Reporter presence and voice.
    4. Use of bolded chunk titles.
    5. Transitions between ideas.
  3. Attribution and Quotes
    1. Paraphrased information vs. directly quoted information.
    2. Location of direct quotes.
    3. Frequency of direct quotes



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Posted in COJO 3530


Remembering the Groundwork of Journalistic Writing

16 Sep

Your First Journalistic Web Writing Assignment

We’ve covered a lot of multimedia reporting concepts. Now it’s time we venture into our first writing assignment that is web-focused. You can view the assignment instruction here: Blog Post 3 – Journalistic Web Story.

Today will we remember the groundwork — the basics — of journalism. This is adapted from Ch. 5 from your textbook.

All of you have some experience with these basics from COJO 2100 (Newswriting and Reporting). It never hurts to refresh our memories about some key concepts of journalism, writing, and reporting.

Brainstorming for news ideas and finding your story focus can be difficult. But, it is necessary before you jump into a story.

How Can I Think of Story Ideas?

  1. Feature story about interesting people, professors (read faculty bios on various department web pages), or organizations that the community might want to know more about.
  2. Events calendars:—
    —Albany County Public Library Events
    Albany County, Wyoming Government
    City of Laramie Events (LaramieLive)
  3. What are people talking about on social media websites? Is there a story idea there?
  4. Bulletin boards. Always read them for interesting events, speakers, and meetings.
  5. Problems, controversies, or major issues going on in students’ lives or the community.
  6. Anniversaries and trends
  7. Profile on a business or organization you find in the Yellow Pages.


Don’t Suggest a Topic. Suggest an Angle.

What would you rather read about? (1) Student stress during finals week or (2) How a student organization offers massage, pet therapy, comedian performances, and healthy food during finals week to ease stress?

I bet story #2.

Story #2 has a strong angle, where story #1 is a general, vague topic.

I want you to write a story with a strong, specific angle.


Where Can I Find Sources?

  1. Expert sources: UW has a vast sea of experts in areas. Check out faculty members’ web pages in various departments.
  2. Journalistic sources: Consulting other media outlets’ past articles and issues can be helpful to locate sources and get ideas.
  3. Institutional sources: Social, cultural, professional, bureaucratic, or political organizations with particular special interests. Examples include political parties, government data, community volunteer groups, student groups, and sports clubs. You can find human sources as well as data from these sources.
  4. Scholarly sources: These are oftentimes highly credible and respected sources, and they are oftentimes undervalued and underused sources as well. Universities, scholarly research from the library, and medical and scientific research centers are examples. Detour –>Let’s learn how to find scholarly peer-reviewed research from the library! :-)
  5. Informal sources: Observations about your surroundings. Take notes about what you and your subjects see, hear, smell, feel, experience.
  6. Sources to beware of: Wikipedia and other wikis, lesser-known blogs, and convenient sources like friends, neighbors, and family. Why?


Brainstorming Session

Below are six beats (i.e., topical areas). Story topics are below beats. You can pick a story topic I suggested or come up with your own. Remember that you need a specific, detailed story angle for your final story. Please be sure to run your story by me first.

Arts & Entertainment

  • Art shows
  • Music performances
  • Ballet and dance studio work or performances
  • Plays and theater
  • Movie openings or screenings


Recreation & Sports

  • Hunting
  • Adult sports leagues
  • Youth sports
  • Snowy Range Ski Area
  • Vedauwoo cross-country skiing
  • Ice rink
  • Other winter recreation


Health & Wellness

  • Healthy eating and nutrition
  • Stress management options and activities (e.g., yoga)
  • Wintertime activities to stay healthy
  • Counseling and mental-health related issues
  • Schools, childhood obesity, exercise, school lunches


Local Businesses

  • Profile of a particular business
  • Downtown Laramie shopping
  • Competing with Wal-Mart and chain stores
  • Using social media and new media for local businesses



  • Profile on a professor
  • Profile on an interesting student
  • Synergy program
  • Outreach program
  • Study abroad programs
  • Alcohol awareness programs
  • Student organizations (e.g., religious student orgs, non-traditional student orgs)



  • School and tutoring-related
  • Soup kitchens and poverty-related
  • Elderly and nursing/retirement home related
  • Volunteering overseas
  • Religious-motivated volunteering


As I go around the room and visit with each of you personally, I want to hear your story ideas and angles now.



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Posted in COJO 3530


Thoughts on Your News Diets and About Pages

16 Sep

News Diet Suggestions

  1. Avoid complete news customization: Be careful not to go overboard on news customization (e.g., apps and aggregator websites that let you edit out stuff that you don’t want to see). Part of being a communication major is having a broad knowledge of your world and current events. If everyone in the world only viewed news that they wanted to, and avoided “bad” news or news that they didn’t like, then that creates an environment where it’s hard for people to relate to one another and understand/communicate about their common world around them. Push yourself to expose yourself to different points of view and news that you may be uncomfortable with. You will learn more that way.
  2. Consume news that makes you uncomfortable: News can be depressing. Yes, that’s frustrating and sad. News may even make you feel guilty for living in such wonderful country where we don’t have to worry too much about widespread famine, genocide, mass kidnappings and rapes, and horrid poverty. I get it. I hate watching that news as well. HOWEVER, to be a responsible citizen of our world, and to really, truly appreciate our world, we need to push ourselves to watch the news. My personal belief is that it makes us more understanding, compassionate, and conscientious human beings.
  3. Talk to people about the news: The more you start conversations about current events and the news, the more viewpoints and perspectives you will hear. You should always be eager to learn from people whom you agree AND disagree with. BUT, ensure you use a non-combative and non-aggressive tone and demeanor. No one wants to feel like every political or news discussion is a high-stakes presidential debate.
  4. Share news stories on Facebook and Twitter: Start a conversation (online or offline) with your friends and family about the news. Play “devil’s advocate”, just to exercise your mind in the process of recognizing and understanding others’ viewpoints.


 News Sources To Try This Semester

  1. New York Times
  2. PBS NewsHour
  3. Al Jazeera America
  4. BBC News
  5. Laramie Boomerang
  6. Branding Iron
  7. Casper Star-Tribune
  8. Denver Post
  9. Washington Post
  10. Wyoming Public Media


Mechanical and Technical Suggestions

  1. Proofread, proofread, proofread!
  2. Add links.
  3. Add images and photos.
  4. Focus on correct usage of commas, colons, and semicolons.


About Page Suggestions

  1. Add your resume.
  2. Add a professional photo of yourself.
  3. Link to your LinkedIn account. Don’t have one? Make one. Connect with me. I can endorse you after your (hopeful) success in the course.


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Posted in COJO 3530


Evaluating Multimedia

11 Sep

Navigation, Interactivity, and Usability: Ch. 4 Highlights

All media-content creators need to think about how the audience will experience and explore their work. Good multimedia presentations are intuitive and easy to explore. There is little confusion of where to click next or where to go for a particular piece of information –> this is called good “usability”. If there is confusion with understanding the navigation (i.e., exploring the content) or the interactivity (i.e., the control the user has over the content), then there are problems with usability. Major usability problems can create frustration and anger within the user, and users  may abandon your content. Leaving the website is the easiest thing to do when there are literally hundreds of other places to get their news, product information, entertainment, etc. This is clearly not the path you want your user to take. You want your user to fully explore and experience whatever media content you create. You didn’t spent all that time and effort for nothing. So let’s review some quick tips. Navigation Tips

  1. Keep navigation simple: Limit choices. Avoid scroll bars and drop-down menus. Avoid layers and layers of navigation.
  2. Make navigation buttons large enough for a finger touch, not just a mouse click.
  3. Place controls and navigation in logical places. We glance pages from left-to-right and top-to-bottom. Set up navigation and controls that reflect this.
  4. Integrate multimedia into text, so if users what to explore the multimedia while reading the text, they can take a detour. This is nonlinearity.
  5. But be sure you make it easy for users to return to the previous content. –> Don’t remove key navigational buttons that were available before.
  6. Don’t change the position and location of links.
  7. Try not to offer more than 7 options for primary navigation. Exceeding 7 can overwhelm.
  8. Use clear labels and descriptions to users don’t guess where a button or link will take them.
  9. Use clean, simple design so it is easy to read and view your content.
  10. Conduct usability tests! (see more detail below)

Now, let’s read (re)defining multimedia journalism. As a class, let’s list the important lessons from this reading:

  1. Simplicity is key for navigation.
  2. Visually appealing and looks interesting.
  3. Nonlinearity should enhance storytelling.
  4. Multimedia should add new information.



Usability Tests

A usability test is an observation and interviewing task that involves watching users interact with the content and then asking users questions about the multimedia package’s navigation and interactivity. It provides valuable feedback for how effective the content presentation is. And research shows that you do not need to conduct dozens of usability tests to improve your content presentation. Only 5 people are needed to reveal about 80% of the problems with a multimedia presentation. If you want to eliminate nearly 100% of the problems, then only 15 people are needed. Completely achievable. The rest of class today will be dedicated to conducting a usability test on a multimedia presentation. You will first take the usability test yourself. You will record your answers. Then, you will ask another person (not in this class) to take the usability test as well. You will write a blog post that compares your usability test with the other person’s usability test. You will make some recommendations about what is helpful and successful and what is confusing and needs improvement. See full instructions for Blog Post 2 – Multimedia Usability Analysis.

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Posted in COJO 3530, multimedia


Story Idea for Blog Post 3: World War II Heart Mountain Internment Camp Prisoner

10 Sep

Phi Alpha Theta/History Club invites you to a talk by Sam Mihara, World War II Heart Mountain Internment Camp Prisoner. Mihara will speak on the story of his family, the rational for creating the camps, and important lessons learned from the experience.

Thurs. Sept. 25 @ 4:30 p.m. to 6:30 p.m.

Classroom Building, Room 310

This event is sponsored by ASUW, the Department of History, and the Wyoming Institute for Humanities Research

Download the Flyer Here

Contact Information
Renee M. Laegreid
Associate Professor, History of the American West
University of Wyoming
Department of History
Dept. 3198; 1000 E. University Avenue
Laramie, WY 82071
(307) 766-5101
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Posted in COJO 3530


Got Multimedia

09 Sep

Moving to Multimedia

Journalism isn’t dying, it’s changing. It’s moving to multimedia. And you need to be on board or else get left behind. Here are some major points from Ch. 1.

  • First, let’s define multimedia. In journalism and communication, it refers to multiple storytelling and information dissemination methods.
  • The web and applications are common places to find multimedia journalism and communication because we can bring together all media types (i.e., visual, audio, text, graphic).
  • The accessibility of news makes multimedia popular, and the growth of multimedia is, in part, spurred by younger generations.
  • You still need to specialize in an area: writing, photography, PR, design, videography, audio, etc., but you need to have basic knowledge about the other fields as well.
  • You should be able to understand and think critically about how stories are best told over multiple platforms. You’ll experience this point by completing our Blog Post #2.

The tools and programs you use will change throughout your career. The most important take-away points from this class should be:

(1) excitement, confidence, and willingness to look ahead to where technology and storytelling will be in the future,
(2) to learn new multimedia skills throughout your career,
(3) to maintain a strong sense of storytelling principles, no matter what media you use in your career, and
(4) to critically think about and evaluate storytelling, as a reader of media stories and producer of media stories.

Words of Wisdom From a Former COJO 3530 and COJO 4530 Student

I like to reach out to recent COJO graduates and see where they have landed in the “real world.” I use Facebook to keep in touch with former students. So, once you’re done being my student, then “friend me” on Facebook!

Back to the point, I reached out to Andie Knous, who graduated in Spring 2012 with a journalism degree. Now, she works for a human resources consulting firm as the representative to Gannett, a major media corporation.

I asked her to provide feedback and suggestions to both me and you (as a student). Here is her response:

“I would really urge students to grasp and embrace new media. I remember leaning towards print media just because of the nostalgia associated with holding a printed newspaper. But especially after working with Gannett, I have seen a small papers across the country get shut down because print is just not in demand.

Also, when I was looking for jobs, I can’t tell you how many ‘preferred skills’ listed Creative Suite programs. Without your new media course, I would have been overlooked in an instant!

And this may be a given, but I realize now how important it is to stay up on current events. The job market is tough and anything that can leverage you above the pool of other applicants is vital, even if it means starting a conversation with your future employer about the happenings of the world.

I hope this helps! There is no question that your courses propelled me to where I am today. Please don’t hesitate to reach out to me if you need anything else!”

I’m Not Bragging or Nagging, I Swear

I show you this feedback not because I want to brag about my class or nag about reading the news more often, but because I want you to get the best job possible and realize what you need to learn to succeed.

On a related note, Ch. 1 (pp. 12-14) notes some specific skills that recent journalism and multimedia job advertisements requested. Examples include:

  • Interest in information architecture, user experience, interactive design
  • Conceptualizes and executes static and interactive graphic features;
  • Takes a lead role in finding new ways to represent and communicate data;
  • Stays up-to-date with trends in visual communication, especially web design standards and data visualization and analysis;
  • Looks ahead not to where technology and storytelling and information distribution are right now, but where they could be in eight months, two years, or even ten;
  • Knowledge of Final Cut Pro and Soundslides
  • Excellent understanding of web standards, typography, and layout;
  • Should be at ease with basic math and use of Microsoft Office Excel;
  • Must be able to work independently and with a team;
  • Ability to conduct research on a variety of subjects, including politics, science, finance, international affairs, and domestic affairs;
  • Ability to work in a high-pressure deadline environment;
  • Ability to serve as a leader and trainer for other journalists learning about multimedia storytelling.


This class will give a start on some of these skills. I strongly encourage you to fill in the gaps of this course with:

  1. Additional coursework that addresses these skills (e.g., COJO 4530),
  2. internships that provide experiences with these skills, and
  3. your own gumption and motivation to learn these skills on your own.


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Posted in COJO 3530


WordPress Setup and Workshop

04 Sep

First, it’s important to know that there are different types of blogs. Let’s visit these examples to see how people in our field are using blogs.


For your blog, you’ll be posting your class assignments here to showcase your journalistic work, but I strongly encourage you to also post your thoughts, comments, goals, brainstorming ideas, etc. on your blog to practice your online writing skills and showcase your media work. See this wake-up call for online journalists! Moreover, you need to create a brand for yourself by working hard at creating solid journalism and media stories. Part of creating a brand, or a good reputation, is to know how to showcase your stellar ideas and high-quality professional work. So, feel free to post other professional material or thoughts to your blog, in addition to your required assignments for class.

In the end, you’re competing with hundreds of other students for those media jobs. Let’s take a look at recent journalism job and PR job postings.

So think of your blog as like a continually updated “live” resume and portfolio. Google yourself right now. What website pops up first? If you post to your blog frequently, then your blog may pop up first (which is what you want). You want employers to find your blog when they Google you. So keep updating it!

And you may want to connect your blog to your greater online presence. Post the blog link to your profiles on Facebook, LinkedIn, Twitter, and any other online presence you have.

Blogging Workshop

  • Create a WordPress account
  • Create an “about” page
    • Your name.
    • Some demographic information, such as where you are from and what your family is like.
    • What the purpose of this blog is (e.g., it’s to showcase your storytelling work).
    • Some interests and what you like to do in your spare time.
    • Your career goals.
  • Linking to other web pages
  • Posting photos and inserting other media or files


Write Your First Blog Post

  • Create a new post
  • Using categories
  • Using tags
  • Saving drafts
  • Publishing the post


Questions may arise when writing your posts. For help, check out our WyoCourses Discussion Thread “WordPress Help” to post questions and receive feedback from myself and your fellow students.


Guidelines To Follow For Blog Writing

  • Update frequently
  • Write in the first-person (i.e., “I think) and use conversation-style that shows your personality
  • Provide specific headlines
  • Provide links elsewhere to helpful information
  • Allow readers to comment and comment back to readers
  • Are ongoing conversations among members of a community
  • Can be your professional portfolio, journal, or brainstorming session
  • Embed photos, video, audio, and other multimedia features
  • Are relatively short, usually less than 800 words


IMPORTANT: To log in to your WordPress blog, you can visit your blog url plus a “/wp-admin” at the end of the url. For example, to edit my blog, I go to “”.  Alternatively, you can sign in through

Last points: If you need any help setting up your blog and I’m not available for question, then try an online tutorial.