Here are the quick board notes that I wrote at the end of class. If you have any questions about these notes as you work through your video editing process, please do not hesitate to contact me!
Wed. May 2 and Fri. May 4:
Remember that the video is due on Wed. May 9 by 10 a.m.
Please realize that this assignment may take a lot of trial and error, just like your previous assignments. I cannot possibly lecture you on EVERYTHING about video and video editing in just 3 weeks. However, this trial and error process is where you learn and grow. I am here to help you and guide you. Please reach out to me in class or schedule an appointment with me if you have questions and concerns. Also, Google is your friend. You are encouraged to Google your questions about very specific issues you’re having. If you can’t figure it out. I’m more than happy to help! Thanks!
UW Institutional Communications Fall Internship Job Description
About: The Division of Public Relations is the umbrella administrative unit that includes Institutional Communications and Institutional Marketing. Our expert staff provide central marketing, media and community relations, graphic design, photography, videography, website and social media services to the UW community.
About the Communications Internship: The UW Communications intern is assigned a variety of public relations tasks and programs. These include specific beat assignments with the UW Departments of Music, and Theatre and Dance; UW Presents (formerly UW Cultural Programs); the Campus Activities Center and 7200 Entertainment; hometown releases; and feature releases.
The intern will handle personnel announcements approved during meetings of the UW Board of Trustees, and also is responsible for tracking and updating the weekly campus calendar that is sent to media outlets and included in the Monday campuswide newsletter. All written releases are distributed to proper media channels.
The intern will learn the basic skills of public relations, working with UW professionals; the student also will be required to have good working relationships with his/her on-campus contacts, which includes program directors, administrators, staff and students.
Learning good communication skills also will be part of the intern’s training; we expect the intern to conduct themselves in a professional manner at all times in this position. At times, the intern may be privy to sensitive information, and we expect the student to conduct herself/himself in that manner as would any of the UW Institutional Communications and Marketing specialists currently on staff.
Additionally, the intern will assist with special events such as building dedications, media interviews and other events that may occur during his/her assigned hours; that includes media conferences and special public relations projects. Some may be after hours, such as the Laramie Chamber Business Alliance’s Business After Hours social events or major UW events. And if her time allows, the student will participate in weekly Institutional Communications staff meetings.
The position is non-paid — but can be taken for credit. We require that the student be in the office at least two hours each day for a total of 10 hours per week, but this is negotiable upon the student’s class schedule.
Deadline to Apply: Wednesday, April 25.
For more information, contact: Milton D. Ontiveroz, UW Institutional Communications Specialist, (307) 766-6709 or email@example.com
See below for a summer internship opportunity. You can earn COJO upper division credit for this internship. Please talk with Dr. Cindy Price Schultz about summer internships, if you are interested.
Laramie Beautification Committee (LBC)
Summer 2018 Internship
Job Description: The Laramie Beautification Committee Marketing and Outreach Coordinator will create a new website and advise on the use of social media as well as develop promotional materials including a letterhead, brochure, poster template and brand visuals to tell the story of the Laramie Beautification Committee.
Working with the committee, the coordinator will develop traditional and social media marketing material to introduce the community to the mission, projects, goals, fundraising strategies and members of the LBC.
The coordinator will work along side the Chair, Vice Chair, Secretary and board members to accomplish the above tasks.
Qualifications: The Marketing/Outreach Coordinator for the LBC should be visually creative, thoughtful, value relationship building, posses strong verbal and written communication skills, work well with others (especially volunteers), be patient, self-motivated, willing to try new things and bring fresh ideas to the organization, visually creative, dependable yet flexible.
This internship, although unpaid, can be applied for class credit. The hours are anticipated at 10 to 15 hours per week, Monday through Friday.
The mission of the Laramie Beautification Committee is to identify and facilitate beautification projects that will benefit economic development and enhance the quality of life in the City of Laramie and Albany County. The LBC works closely with the City, the County, the Laramie Public Art Coalition, Laramie Main Street and is housed in the Laramie Chamber Business Alliance.
To apply, send a cover letter and a resume to Bailie Scott at firstname.lastname@example.org by May 18, 2018. Questions? Call 307-745-7339.
The ability to tell a good story with video is a difficult yet important skill for journalists and communicators to learn. You’ll work in teams of two for this project. Let’s partner up and review the instructions for Blog Post 7 – Video Storytelling.
Quiz 5 on Video Storytelling (the last quiz, woohoo!) will be on Mon. Apr. 30 during class.
This includes stories that have strong visual components and that have any sort of action.
Seek out multiple and diverse perspectives for your story.
Plan out your questions, story focus, and narrative (i.e., beginning, middle, and end) in advance, as much as you can. However, also remember to be adaptable during the interview and ask appropriate follow-up questions.
Find a way to show a story unfolding with video. Minimize the on-camera interviews with people (i.e., “talking head interviews”). It’s more interesting to watch an event occur rather than here about it from an interviewee.
For suggestions, see Production, below. But, the point here is that you are PLANNING and BRAINSTORMING and ANTICIPATING the types of shots BEFORE you’re on location.
Will you appear on-camera to set the scene or conduct an interview? If you’d like to try that, go ahead! Or, will you be completely invisible to the audience, just like you were during the Soundslides project and the audio profile project? Or, will you narrate the story without appearing on-camera?
This ensures you have a variety of material to create your edited story from. Also, it helps develop a narrative of before, during, and after the event.
B-roll is supplemental footage that relates to your story. Be sure that the B-roll matches to what the speaker is talking about when you cut to B-roll!
For example, a video story about the the UW track team’s meet should include video of athletes warming up, tying their shoelaces, talking with coaches, etc. These are the shots that you can use to fill time while an interviewee is talking or while ambient noise (e.g., background noise from the event or music) is playing. For a 2-minute story, shoot at least 30 seconds of B-roll footage.
In the image below, here’s an example of a video without B-roll in example 1. The interviewee just keeps talking in every shot.
A better strategy is to integrate B-roll like example 2. Notice how there are 3 different B-roll shots between Shot 2 and Shot 6. This is an effective strategy and advocated by videographers.
When shooting interviews, remember to look around at your surroundings. Is it relevant to the story? Can you move somewhere else to get the interview that is not as chaotic or loud?
Just as with the audio interviews, encourage your sources to relax, act natural, and provide context to the answer they are giving to your question. Don’t be afraid to re-shoot a question and ask a question again. Oftentimes, the source gives a better and more eloquent answer to your question the second time you ask it.
If you’d like to appear on-camera as a broadcaster at some point, then this project is a good opportunity to practice. You can introduce the story and provide context to the significance of the story. You can transition with your voice and appearance between story segments. And you can conclude the story and provide a summary or “what happens next” statement.
Whether you plan to be a visual journalist or not, you need to understand and learn how to execute the types of shots. See this website for visual examples and descriptions as we go over the definitions below.
Camera movements are more advanced production techniques. They may not work out well if you do not have a high-quality video camera. Thus, I would avoid these techniques unless you have prior experience with video or unless you have a high-quality video camera. If you decide to use camera movements, see the techniques below:
Give headroom so the interviewee has space above their head during the shot. Avoid distractions in the background of shots. Remember the rule of thirds still!
No matter home much planning you do in pre-production, from deciding who you want to interview to what types of b-roll shots you want, something is bound to not go your way, or the event you’re at will be different than you envisioned. Be willing to change you plan during production based on what is happening at the event in real time.
Be sure to playback your video when you’re still on location. Did your phone capture audio and video in an adequate manner? Or, did you phone malfunction somehow? Do you need to take more variety of footage, now that you’ve seen what you captured? This is an important tip because you can’t go back in time and re-capture footage once you’re sitting down at the computer to edit. Remember to playback your video!
USE WHATEVER IS EASIEST AND MOST EFFICIENT FOR YOU!
You have access to Adobe Premiere Pro in this lab, AG 229, as well as Ross Hall 423. Or, look here and search for PremiereProCC in the list; you’ll see a list of labs with Premiere as well.
You are free to use another editing program, such as iMovie, FinalCutPro, or Windows Movie Maker. Adobe Premiere and FinalCutPro are the industry standards for video editing. iMovie is pretty good for being a standard software on a MacBook. Windows Movie Maker is pretty awful and I don’t recommend it unless you have no other options.
Also, consider downloading a trial version of Adobe Premiere. The IT building has a beautiful Mac computer in the scantron room that has FinalCutPro on it.
If you get stuck during the technical editing process on whatever platform you’re using, then Google is your best friend. Of course, I’m happy to help as well. But I can’t be there for you at all hours of the day. Google can!
You want to brainstorm and plan out your story before you begin with technical editing. You want to have the story flow ironed out first.
If you’re stuck, think about how you’d tell a friend your story.
What did you start with? What else did you tell your friend? How does the story end? Also, search for sound bites that address the who, what, where, when, why, how, and so what.
Remember the tips associated with audio editing.
Below are the main points you need to consider while working on your project. I will use these elements to evaluate your work. Download the full requirements here: Blog Post 7 – Video Storytelling
Video can be used for a variety of different reasons including journalism, PR, marketing, and advertising, and the way that you edit and shoot a video is a little bit different for each one. In each case you want to be able to tell a complete story.
Journalism: Tell the whole story from all sides. Find opposing arguments for interviews so that viewers can get facts from both sides or multiple sources with different things to say. Add b-roll that is relevant to the story even if it is not the most artsy shot it might be the most informative. See examples below.
Public Relations: In this case you will probably only be telling the story from one side, the side that the company, department, etc. is on, and you video will likely be positive, factual information about the company, etc. the b-roll shots in this type of video should highlight those positive things that the interviewee is talking about. See examples below.
Promotions: These videos are a lot like advertisements. To make an exciting promotional video, you want eye catching shots, that include whatever it is that you’re promoting. A lot of the time these are artistic shots, or fast pace shots that keep the viewer engaged, and interested.
Example of Public Relations Story on a Local Company – Louisa Wilkinson and Taylor Dilts
Example of Journalistic Story on a Non-Event – Hannah Robinson and Esther Seville
Example of a Promotional Story on a Local Band – Kaisha McCutchen and Bianca Coca
Example of Journalistic Approach with No Reporter Narration – Edward Timmons and Miranda Anderson
Example of Journalistic Approach With Reporter Narrative – Jordan Blazovich and Nick Robinson
Example of Journalistic Approach to an Event Story without Reporter Narration – Kaitlyn Camargo and Lauren Garrelts
Example of Journalistic Approach to a Non-event Story without Reporter Narration – Brittany Hamilton and Scottie Melton
Example of Promotional Approach – Courtney Gifford, Travis Hoff, Sam Weinstein
Border War: The ROTC Story
Undergraduate Research Day is Saturday, April 28, 2018. Wyoming’s celebration of undergraduate research is open to all students who have completed an independent research or creative project in any discipline at Wyoming community colleges, UW/Casper College, and the University of Wyoming. Last year approximately 400 students presented their research, and this year we anticipate an even richer display of undergraduate curiosity and creativity. Abstracts of all presentations will be published.
For more information about the event, visit: http://www.uwyo.edu/epscor/events/undergraduate-research-day/index.html
You can produce any type of multimedia story, using either promotional or journalistic storytelling. Ideas include, but are not limited to:
Please chat with me about your ideas. I’m more than happy to assist in the brainstorming!
Contact Emily Vercoe for student suggestions, student contact information, and for information about the event. Emily Vercoe is the coordinator of the event.
Emily Vercoe email: email@example.com
Depending on the quality of the multimedia story, you will earn at minimum 10 percentage points added to your lowest assignment grade, and you could earn at maximum 20 percentage points added to your lowest assignment grade.
For example, if your lowest assignment grade is an 80%, and you created a multimedia story about Undergraduate Research Day, then your assignment grade would be changed anywhere from a 90% to a 100%.
Due Date: Sunday, May 13, 2018 by 11:59 p.m.
Submission: Upload or embed the multimedia story to your blog in a new post. Write a brief post about the experience. Copy and paste the blog post URL in the Extra Credit Assignment in our WyoCourse page.
The Jackson Hole Daily, a print/digital newspaper publishing six days a week from the scenic mountain town of Jackson Hole, Wyoming, is looking for part-time copyediting help this summer. Enhance your skill set a few afternoons a week while exploring the Tetons on your days off. Excellent English skills required. Knowledge of InDesign, AP style and interest in current events a plus. This is a paid internship (cool coworkers included). Please email resume and cover letter to Pamela Periconi, Daily editor, at firstname.lastname@example.org by May 1.
The Douglas Budget in Douglas, WY, a weekly newspaper with a circulation of 4,150 serving a community with a population of 5,600 is seeking a least one intern position for the summer. Douglas is located off I25, and is only an hour south of Casper. It is also home to the Wyoming State Fair, Ayres Natural Bridge, top notch golf course, and much more. The internship will be paid, full-time from mid-May to the third week in August for the position of reporter covering general assignment with weekend duties. Must have photo experience and reliable transportation. To apply submit clips and letter/resume to Matt Adelman, email@example.com.
The Lovell Chronicle is a weekly publication with a circulation of 2,083, and serves the Lovell community with a population of 2,360. The paper is seeking one summer intern. Persons interested in the internship will need both photography and writing skills. This internship could turn into a hire. Spend your summer by the Big Horn Canyon National Recreation area and mountains, and work with a really fun crew. For more information, and to apply contact David Peck, Publisher, at firstname.lastname@example.org. David Peck told me this, “Students should know that a community weekly is a fantastic incubator where a young person would get to do and learn it all.”
General assignment reporter – Torrington Telegram
Community newspaper group in southeast Wyoming is looking to hire a general assignment reporter who will have the opportunity to cover a wide variety of topics as well as having some regularly assigned beats. Torrington is located in Wyoming’s “banana belt” and is known for its mild winters and abundant sunshine year-round. The small town is the county seat for Wyoming’s top agricultural area, but is close to many outdoor activities that most think of when picturing Wyoming.
Duties include government reporting, feature writing, spot news, etc. in and around Goshen County. Must be a good writer with a passion for accuracy. Photography skills a plus, but we are willing to train the right candidate. Full benefits, including paid vacations, health insurance and 401(k) plan also are included. Send resume and clips to Publisher Rob Mortimore at email@example.com or Torrington Telegram, 2025 Main St., Torrington, WY, 82240. 307-532-2184.
We tend to start with information and then try to visualize the information.
For example, you may be given a story to tell that deals with data, numbers, statistics, etc. Many storytellers would start by looking at the data and searching for a way to visualize the data.
But, even more important than that, media content creators should be starting with:
What does the user want to know?
What problem does the user want solved or illustrated?
How can a visualization illustrate an issue for the user that will help them?
Visuals must be worthwhile, add value to the story, and be worth the user’s time to view.
Visuals must work well. Others, users get annoyed and leave (and may never come back). And, visuals must work in mobile devices, too.
Just “telling a good story” is insufficient to merit a user’s investment of time and cash.
And, more and more, users–not advertising–are the primary source of revenue for media outlets.
A pretty visual without utility is insufficient.
The graph below is from “What 100m calls to 311 reveal about New York” by Wired on Nov. 1, 2010.
Let’s all take a minute to look at this visualization.
You will need to brainstorm and think through these questions for our next assignment.
Rather than list all of the types of visualizations available for information, let’s visit Datawrapper and play around with them.
About one month ago, we learned how to create our own maps using Google My Maps. Now, we will practice these skills.
In our next assignment and during class time, we will:
Download the full assignment instructions and grading rubric: Blog Post 5 – Information Visualization
Here is an example of a basic map that I created. I didn’t write-up a blog post with this, but you will be expected to.